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Pärnu 7.th.of May 2009: Niels Bjerrum Head of the Information & Marketing Section

Pärnu 7.th.of May 2009: Niels Bjerrum Head of the Information & Marketing Section. Program (or some of it...):. The History of Roskilde Festival? Our values and goals? How is the festival organized? Our biggest challenges right now?. 1.) Roskilde Sound Festival: 1971.

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Pärnu 7.th.of May 2009: Niels Bjerrum Head of the Information & Marketing Section

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  1. Pärnu7.th.of May 2009:Niels Bjerrum Head of the Information & Marketing Section

  2. Program (or some of it...): The History of Roskilde Festival? Our values and goals? How is the festival organized? Our biggest challenges right now?

  3. 1.) Roskilde Sound Festival: 1971 Woodstock … Inspiration Expected: 3000 Participants: 13.000 High school students = naive = of the beaten track = same today (swim against the current: music, interior and decoration, influence on the society etc.) Lots of people without tickets = deficit The ’money man’ was gone when the bills had to be paid

  4. 2.) Roskilde Fantasy Festival: 1972 The Roskilde Foundation (Later known as ”Roskilde Festival Charity Society”) Local Government Roskilde city A formal organization

  5. The first canopy stage from Rolling Stones: 1978 Esben Danielsen 5/47

  6. The 1970 and 1980ies: Political confrontations against the conservative and Christian Denmark A transition from ’hippie ideals’ to the ’black punk’ 80ies = A new group of audience and a new movement = new music profile

  7. The second Canopy: 1983 Esben Danielsen 7/47

  8. The 1990ies to the year 2000: A professional organization prepared for the future Largest one: 1994 (120.000 people) – 1995: 25 years anniversary – a new maximum of 90.000. Too big – multiple parties in one = no feeling of community Quality not quantity

  9. 2000: The accident not to happen under any circumstances, but which occurred at Roskilde during a Pearl Jam concert at orange stage – 9 young people died

  10. We learned a lesson and others learned as well – new improved security guidelines in cooperation between private and public institutions

  11. Festival 2006 – Maybe the best one ever Esben Danielsen 11/47

  12. Festival 2007 – Worst weather ever: 120 mm. of rain in a few hours! Esben Danielsen 12/47

  13. Festival 2007 – It ended superb! Roger Waters at Orange… Esben Danielsen 13/47

  14. Roskilde Festival today: One of the largest cities in Denmark with app. 110.000 inhabitants 50-60% from Denmark 15-20% from Norway 10-20% from Sweden 10-15 % from the rest of the world 25.000 voluntary staff (7.000 from the Roskilde Festival Charity Society – 18.000 from different associations) 5.000 from the media 3.500 musicians - app. 175 bands

  15. The audience – who are they? • 50 % women and 50 % men • 70 % have been at Roskilde more than once • 80 % is 18-28 years • Average age is 25 years • 50 % arrives on the openingday (sunday) • 50 % arrives by car (… has to change)

  16. Huge branding value and economic importance in the local society: Local shops, Associations, economies (RF: 330 mio. DKK = 1/3 of total tourist income – RF = dec. for business) Puts Denmark on the map/branding (Google – Copenhagen/Roskilde)! Roskilde: 55.000 – The University, The Wiking Ship Museum, The Cathedral – Roskilde Festival

  17. The purpose of The Roskilde Festival Charity Society… “…is to support initiatives that are beneficial for children and adults and to support humanitarian, other public charities, non profit and cultural work. Roskilde Festival Charity Society’s work is independent of party politics and has no geographical boundaries. "

  18. Human2Human- Roskilde Festivals humanitarian focus GOALS: • Make visable that Roskilde Festival is a non-profit organization, that supports humanitarian projects, in direct contact with the guests • Assure collection and recycling of deposits (bottles) to avoid ”criminal collectors”– to support the humanitarian year project • Engage/mobilizevolunteers and audience in the concrete support project in order to make the underlying values of Roskilde Festival visable and very present

  19. The Roskilde Group Charity, culturel and humanitarien support Roskilde Festival Foundation Roskilde Festival Charity Society Roskilde Cultural Administrations Service Roskilde Equipment Rental Roskilde Events & Consult Event 4000

  20. Challenges at the time: The financial crisis – what crisis…? Our audience never had neither fortune nor equity …No stock holders! Culture and ticket challenges; sale same as in the 1980ies oil crisis!

  21. Challenges at the time: Music prices/the experience economy/one day music arrangements – the bubble that bursts – with festivals as winners – they can do much more! A festival is a ’whole’ experience without the normal limits of society - not one way communication – on big community The actual place: gravel pit/ highway – a physical Challenge – camping and festival site

  22. And more to come - 2009: 2009: 4 + 4 (warm up) Focus on climate changes: Sustainable Stage, Green Footsteps, Climate Community, Our Green Footsteps E –sport: Guitar hero, sing star, CS m.v. Nordic food bazaar Se more at: www.roskilde-festival.dk

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