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CH 10: Price in the Internet Marketing Mix

CH 10: Price in the Internet Marketing Mix. War of the Worlds Boyoung Han, Robert O’Neill Justin Ryan, Nick Vitalo. Selected Topics. Price Models Auction Issues Related to Price Price Transparency Price Comparability Payment Strategies Online Bill Payments PayPal.

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CH 10: Price in the Internet Marketing Mix

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  1. CH 10: Pricein the Internet Marketing Mix War of the Worlds Boyoung Han, Robert O’Neill Justin Ryan, Nick Vitalo

  2. Selected Topics • Price Models • Auction • Issues Related to Price • Price Transparency • Price Comparability • Payment Strategies • Online Bill Payments • PayPal

  3. Hotel Prices, Tax Included Government and consumers’ pressure lead travel websites to display total price including taxes and fees. Some hotel websites don’t provide total price until the end of the reservation process, creating frustration to customers. Hotel industry now includes taxes and fees for online reservation price. Problems haven’t been solved yet. Highest Bidder Allow charities to raise millions of dollars in one online auction Better prices than online because of larger pool Increase charity’s profile by getting name out there with potential customers eBay helped raise over $40 million with charities Private auctions through Benefitevents.com and cMarket Tips for creating charity auction Online Bill Payment Benefits Added benefits of security, dispute resolution, and access Online banking, bill payment and statement viewing is one of the best ways customers can protect themselves against identity theft. Online bill payments— ACH, credit or debit card— have substantial dispute resolution and loss mitigation benefits. Greater access and flexibility : different payment options, channels of access, put paying recurring bills on auto pilot, better reporting and other benefits PayPAL Mobile launches - And it's Awesome PayPal launches mobile platform called "PayPal Mobile" Can use mobile phone to make person to person payments Can buy items that display "Text to Buy" No additional charges if you have a PayPal account Relevant Articles

  4. Hotel Prices, Tax Included Lower price comparability due to lack of uniformity of in hotel rates display common industry practice of changing daily rates Price Transparency Risk of losing customers if problems not solved Highest Bidder Reinforces idea of online scope reaching millions more Benefits sellers = lower facility, setup costs, etc. than offline, higher prices received for items Benefits buyers = lower prices paid, more of a selection than offline Both sides satisfied with prices due to auctions being online Online Bill Payment Benefits Benefits of online bill paying are mentioned in the book. Main obstacle for online bill paying is the reluctance of many consumers to change their banking habits. Online bill payment protects consumers from "phishing" and other means of Identity theft Moving to electronic bill pay not only makes business sense but also legal sense. PayPal Mobile launches - And it's Awesome Way for PayPal to expand on its 50 million account holders Provides more competition in the mobile payment provider Progress toward establishing a true mobile wallet Provides customer to purchase anywhere and anytime Relevance to Chapter 10

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