PRESENTATION AT TMCC 2012 SEMINAR ON BRANDING Presented by Ikechukwu Kalu, Director @ MIL

2. PRESENTATION AT TMCC 2012 SEMINAR ON BRANDING Presented by Ikechukwu Kalu, Director @ MIL

3. Marketing Survey……….Fallout of TMCC 2011 Jointly executed by Customer Passion Limited & Larry Easto www.customerpassionpoint.com & www.larryeasto.ca

4. Marketing Survey……Outcome of Survey on Marketing Training • 1. Age of businesses • 72% of the respondents have been in business for less than 10 years • this would suggest there is a good opportunity to help these relatively new businesses • grow • 2. Performance rating • 59% rate their overall performance as poor or fair • again, this suggests there is a good opportunity to help these businesses improve their • performances • 3. Most Desired Improvements in Marketing/Business • (How would you like to improve the marketing performance of your business or organization?) • customer retention • improve marketing skills • increase networking • increase sales

5. Marketing Survey……Outcome of Survey on Marketing Training • 4. Most Desired Training • (In which of the following categories would you like to have training?) • customer retention • client/customer service • marketing planning • 5. Desired Training Format • 42% combination classroom & online • 38% classroom • 10% online • 6. Free Marketing Assessment • 14 respondents interested • 0 assessments completed

6. Marketing Survey……Conclusion from the survey result • 59% of respondents reported their performance as poor or fair • , 48% of respondents expressed interest in the free marketing • assessment and coaching session which would help improve • their performance That is what TMCC is all about - to provide the coaching required to build successful individuals & businesses

7. Why Seminar on branding? TMCC 2012

8. TMCC Seminar On Branding……Why a seminar on branding? The words brand and branding have been used severally to mean different things. Quick questions: Why don't identical twins have identical first names? Why doesn't being all things to all people work? Do any two countries have the same name and flag? We are different! We need Identity! We need Marketing. We need Branding!

9. TMCC Seminar On Branding……Branding & Marketing Branding as an exciting way of marketing.

10. TMCC Seminar On Branding……You know these logos & Pictures & Symbols?

11. TMCC Seminar On Branding……They represent something.. Good or bad? • They represent brands but they are not in themselves the brand • They represent how you are perceived.. The value you offer • Consumers no longer buy products or services.. • They buy value Brand…the reputation behind you or your company's name and logo

12. TMCC Seminar On Branding……Why a seminar on branding? Logo is not the brand.. Its an element of the brand. • A brand is a meaning • The process of creating meaning for a person, product, enterprise or a nation is called branding • Once the meaning has been created, you need to tell your target audience (current and potential) both consciously and unconsciously • How? Through Advertising, PR, Events, DM, Social media & Networking… • And together, they build a healthy economy

13. TMCC Seminar On Branding……What Kathy J. Kobliski has to say about Branding? A carefully built brand is worth more in actual Shillings than all the tangible assets put together and is what will reap monetary rewards when you're ready to sell your company.. The first thing you have to do is decide how you want people to perceive your business, and then figure out what you have to do to get there

14. TMCC Seminar On Branding……Enterprises and the people build a nation Winning people + Winning enterprises Great Tanzania Tanzania needs people and organizations to win in the global market… To be a great nation.

15. TMCC Seminar On Branding……Why a seminar on branding? Winning enterprises and the people who work there are the engine of a healthy economy, and in providing the revenues for government , they are the foundation of a free and democratic society …...Jack Welch.

16. TMCC Seminar On Branding……What do we want to leave here with? • Know how to build a brand starting with us as brands • Know how to position your brand stronger.. The stronger your brand the more • the value it commands in the minds of your audience. • Know the vehicles that will help you achieve a strong position at the most cost • effective and efficient way • Be vigilant. Every contact with the public will either serve to build your brand or dismantle it………. • Kathy J. Kobliski

17. TMCC Seminar On Branding……Our value proposition message for you Branding gives life to a person, a product / service, a business or a nation

18. TMCC Seminar On Branding……Meet Our Distinguished Speakers. Dr. Wale Akinyemi, CEO, PowerTalks, Corporate & Personal Dev't ConsultantsTopic: Personal Branding Christian J. Porter-Schultz, Global Brands & Communication StrategistTopic:Corporate Branding Amb. Juma Mwapachu, The immediate past Secretary General of the East African CommunityTopic: Branding Tanzania Joe Taylor, MD/CEO, PUSH Observer, TanzaniaTopic: Vehicles for Building a Brand

19. TMCC Seminar On Branding……Men of honor

20. TMCC Seminar On Branding……The 4 things great brands have.. Great brands have 4 things in common Authentic Distinctive Compelling Excellent Great brands are true to themselves They don’t try to ‘pretend’ They can bear close examination Great brands are originators not imitators They don’t look, feel or behave like everyone else They have unique elements Great brands are not just ‘interesting’ they are ‘compelling’ They tell us stories which engage us They make us ‘feel’ something Great brands provide products or services of real excellence You can’t claim great brand status without the bedrock of excellence