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Blue = Current Red = N/Current

‘00 Total Market STD Retail. Top Performance. Trail Comfort Trail Luxury. Trail Performance. Touring. Utility. Mountain. Kids. Blue = Current Red = N/Current. 40% average N/Current Sales. 19% average N/C Sales. Yamaha’s Targeted Retail Area. Top Performance. Trail Comfort

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Blue = Current Red = N/Current

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  1. ‘00 Total Market STD Retail Top Performance Trail Comfort Trail Luxury Trail Performance Touring Utility Mountain Kids Blue = Current Red = N/Current 40% average N/Current Sales 19% average N/C Sales

  2. Yamaha’s Targeted Retail Area Top Performance Trail Comfort Trail Luxury Trail Performance Touring Utility Mountain Kids • Target • Trail Performance, • Mountain & • Top Performance • Areas • Serious, active customers • Healthiest product segments • Covers 70% of current sales • quantity 45%of Targeted area is 700cc 40% average N/C Sales 19% average N/C Sales

  3. ‘00 Yamaha Retail Sales Results Top Performance Trail Comfort Trail Luxury Trail Performance Touring Utility Mountain Kids • Yamaha Results • Retail Sales UP • Market Share UP • Sales position UP 40% average N/C Sales 19% average N/C Sales

  4. Industry Current Model Retail YAMAHA Current Sales: Up 20% We have momentum!!! INDUSTRY Industry current sales are down ISMA CURR YAM CURR 2000 1999

  5. Ending Inventory 6,692 2,851 2,082 ??? '98 '99 '00 prj '01 prj

  6. 2001 Snowmobile Sales Meeting • 2000 Industry STD Retail Situation • 2000 Yamaha STD Retail Situation • 2001 Business Direction & Strategy

  7. Potential Growth 2001 Yamaha Direction Top Performance Trail Comfort Trail Luxury Trail Performance Touring Utility Mountain Kids • Target • Trail Performance, • Mountain & • Top Performance • Areas • Serious, active customers • Healthiest product segments • Covers 70% of current sales • quantity 40% average N/C Sales 19% average N/C Sales

  8. 1) Focus oncurrent model business 2) Lower ending inventory 3) High performance image improvement 4) Improve Dealer Network 2001 Yamaha Direction

  9. 2001 Yamaha Snowmobile Strategy • - Continue to focus on our target customers needs • Continue #1 position in product satisfaction • Improve our already HOT product • Give the customer a strong reason to buy in the spring • - Continue to stress SX-R, Mountain Max & SRX • - Expand product focus into Trail Luxury area

  10. Product Satisfaction Customer Survey

  11. Survey Sample

  12. Overall Product Satisfaction

  13. 700cc Trail Performance Percent of Owners Very Satisfied 32% ZR 700 700 XC 59% MxZ670 67% H.O SX 700 81% 0% 25% 50% 75% 100%

  14. Yamaha’s Market Summary • Current Situation • Highest in product satisfaction • Highest in dealership satisfaction • Highest in gaining customers from other brands

  15. 2001 Model Line Introduction

  16. 2001 Model Line-Up Top Performance: Trail Performance: Mountain: Trail Luxury/Sport: Touring: Work: SRX SX 700R SX 600R SX 500R Mountain Max 700 Mountain Max 600 Phazer Mountain Lite Vmax 700 Deluxe Vmax700 Vmax 600 Deluxe Vmax 500 Deluxe Vmax 500 Phazer 500 Deluxe Phazer 500 Venture 700 Venture 600 Venture 500 Venture XL VK 540 III VTTF, ET, BR Improved Improved Improved Improved Improved Improved Improved Improved Improved New Model Improved Improved Improved Improved Improved Improved

  17. SRX

  18. SRX Awards Snowmobile of the Year Ø - SnowGoer Ø Best High Performance Triple-Triple - SnowTech • ØBest of Class • - Snowmobile

  19. SRX • Strengths • State-Of-The-Art engine technology • Highest HP-to-Weight ratio • Superior acceleration -- top speed • Class-leading handling

  20. SRX • 2001 Improvements • New color & graphic design • New brake disc design • New grip & thumb warmer temperature control • Improved steering idler arm design

  21. 01 Model 00 Model New Brake Disc Design • Design Advantages • Exclusive Yamaha design • Inner rotor pumps air between disc plates for increased cooling • Outer plates made of stainless steel to prevent corrosion for long pad life • Improvements • Weight reduction achieved by new ventilated inner disc design • - 0.35 pound weight reduction • New balancing method reduces disc vibration • Benefits • Reduced rotating weight for quicker acceleration • Brake design continues to provide excellent stopping power & best brake lever “feel”

  22. New Independent Grip/Thumb Warmer Design • Improvements • ON/OFF switch for each knob • 10-step warmer control levels • Independently adjustable • Hand & thumb warmer levels • New knob shape 01Model 00Model • Design Advantages • Industry exclusive Yamaha design • High output DC magneto design provides exceptionally high power • New Warmer improvements offers highest grip/thumb level adjustability • Benefits • Better feel from knob function • More adjustability for comfort

  23. Improved Steering Idler Arm 01 Model 00 Model • Benefits • Grease fitting added to the steering idler arm bearing area increases ease of service • Longer life of steering arm

  24. SX 700R SX 600R SX 500R

  25. SX700R, SX600R, SX500R 2001 Improvements • New color & graphic design • New high output ignition system • New headlight • New handgrip design • New grip & thumb warmer control • Improved steering idler arm design

  26. Yamaha Rear Suspension Strength

  27. Rear Suspension Comparison • This comparison shows the control rod action • on our ProAction Plus R/S design • Rear suspension shown at full extension, load is applied at the rear of the track

  28. Rear Suspension Comparison • This comparison shows the control rod action • on our ProAction Plus R/S design • Rear suspension shown at full extension, load is applied at the rear of the track • The control rod has coupled & both springs/shocks are working against the load

  29. Rear Suspension Comparison • This comparison shows the control rod action • on our ProAction Plus R/S design • Rear suspension shown at full extension, load is applied at the rear of the track • The control rod has coupled & both springs/shocks are working against the load • Yamaha R/S compresses completely into the tunnel, compare the amount of travel

  30. Yamaha Competition

  31. Design Advantages • 18 pole Stator design delivers • 300W magneto output (vs 175W) • DC type system, with 3600 spark • plug firing, increases spark • energy at start-up by • over 75% • Benefits • Improved E/G starting • Cleaner combustion • Smoother running • Reduced E/G mis-fire at idle • Stronger output • Note: Flywheel magnet material remains • Ferrite on all 700cc 3-1 engines 12 Pole CDI 18 Pole DC-CDI New High Output Magneto System SX700RONLY

  32. New Dual Headlight SX700RONLY • Design Advantages • Twin halogen bulb design with multi-faceted reflectors • - 30% brighter than competitors best headlamp design • - Twin bulbs remain light even on low beam • - 300W magneto power allows consistent headlight output even at idle • Benefits • Brighter, wider & longer headlight coverage • - Greater visibility • - Broad headlight beam, top to bottom, increases H/L coverage on rough trail

  33. New Dual Headlight All L/C 700cc ONLY <--- Ours Theirs --->

  34. New Independent Grip/Thumb Warmer Design • Improvements • ON/OFF switch for each knob • 10 step warmer control levels • Independently adjustable • hand & thumb warmer levels • New knob shape 01Model 00Model • Design Advantages • Industry Exclusive Yamaha design • High output DC magneto design provides exceptionally high power • New warmer improvements offers highest grip/thumb level adjustability • Benefits • Better feel from knob function • More adjustability for comfort

  35. Grip Space Increased .5 inch 01 Model Increased Support 00 Model New Grip Design SX700RONLY • Design Advantages • Longer grip area • Rubber based grip material • Heater resistance matched to • magneto output • Handlebar extends to end of grip • Benefits • Greater driver comfort • - Optimum hand space • - Softer grip material • - Easy to reach throttle lever • - Easy-on-the-hands grip pattern • Improved durability

  36. Water temperature lamp now also used for Self Diagnostic function. New Self Diagnostic Feature SX700RONLY • Design Advantages • - Warning bulb check - E/G overheat status - Water temp sensor function • - Grip warmer function - Grip switch function - Thumb warmer function • - Thumb switch function - Power supply voltage • Benefits • Increased ease of maintenance

  37. Improved Steering Idler Arm All SXRs 01 Model 00 Model • Benefits • Grease fitting added to the steering idler arm bearing area increases ease of service • Longer life of steering arm

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