1 / 29

SOWETO YOUTH EXPOSURE 2014

SOWETO YOUTH EXPOSURE 2014. 13 September 2014. SOWETO YOUTH EXPOSURE 2014. OVERVIEW OF THE EVENT

rayya
Download Presentation

SOWETO YOUTH EXPOSURE 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SOWETO YOUTH EXPOSURE 2014 13 September 2014

  2. SOWETO YOUTH EXPOSURE 2014 OVERVIEW OF THE EVENT Soweto Youth Exposure It is an event that is focusing on bringing the strong networking and promotion channel to the youth of Soweto as to come together to showcase their individual talents in a form of music (disc jockey (DJS), singers (Hip Hop artists) and comedians) to those that are already popular in related industries

  3. SOWETO YOUTH EXPOSURE 2014 OBJECTIVE To unite the youth of Soweto . To introduce the basics of networking more especially in the entertainment and music. Mission To host an entertainment exposure event that will attracts large numbers of people from Soweto and beyond, To be a well established as the major contributor of unknown artists and networking for them lastly to host and event that will make difference in the community. Our vision It is to contribute to the long term relationship with Soweto youth in an entertainment industry in a form a bringing a continuous annual exposure and networking for them and in so doing achieve both local and international recognition from recording labels and sponsors to come and spot the talent in action.

  4. SOWETO YOUTH EXPOSURE 2014 ORGANISERS OF THE EVENT The event will organised by Siyabangena Media, Josi-Du Entertainment, Coolafeela Events also partnering with few companies in conjunction with media partners, endorsers and major sponsors. Soweto Youth Exposure (SYE) is going to be held on the 13 September 2014 at Imbizo (Arena) at UJ Soweto campus. It is estimated to attract 3,500 - 4000 people(youth). Time 18:00 pm - 2:00 am.

  5. SOWETO YOUTH EXPOSURE 2014 TARGET MARKET UJ students(all campuses) Youth from Soweto Working Class Young Local achievers and People from all over Johannesburg and surrounding areas

  6. SOWETO YOUTH EXPOSURE 2014 UNIQUENESS OF THE EVENT We are the first to host this event We use introducing learning and networking through entertainment We bringing spotlight to local unknown artists to popular artists Record label form part of the event We make fun to be educative to artists

  7. SOWETO YOUTH EXPOSURE 2014 THE MAIN ACTIVITIES Main performance stage This is where we will feature a wide variety of performance from hip hop and Kwaito artists (local artists and popular artists) and comedians later on will have a Djing session where of the local Djs invited will be given enough time to do their thing as to entertain the crowd, indirectly marketing and promoting themselves

  8. SOWETO YOUTH EXPOSURE 2014 THE MAIN ACTIVITIES Food and Drinks Area A large area will be demarcated for the selling, serving and consumption of food and drink (alcoholic and non-alcoholic) With Beer garden included Sponsor Stalls This where the participating sponsor of the event will be given a space to show case their products/service or their brands to the target market.

  9. SOWETO YOUTH EXPOSURE 2014 THE MAIN ACTIVITIES VIP hospitality This is where you will have a clear view of the entire event and all happenings in an exclusive place with first class facilities (bar service and catering) as well as comfortable seating and standing space for up to 120 people, This area will be used as the VIP hospitality room for the Soweto Youth Exposure.

  10. SOWETO YOUTH EXPOSURE 2014 MARKETING & COMMUNICATIONS Our strategy will be to engage with the large TV, radio and print media owners and appoint one in each media category as a media partner on a trade exchange basis. This means the media partners will give the Soweto Youth Exposure air time and column for free, in return for the Soweto Youth Exposure will be giving them exclusive branding and other rights in the event. In this way the Soweto Youth exposure does not incur large advertising costs.

  11. SOWETO YOUTH EXPOSURE 2014 TARGETED MARKETING CAMPAIGN The target audience is young people, artists and upwardly mobile residents of the locality where the Soweto Youth Exposure is staged, but also the wider community of Soweto and students from University of Johannesburg. To ensure the Soweto Youth Exposure receives the publicity necessary, a marketing and communications campaign covering the entire media spectrum will be implemented to meet the targeted objectives. Poster Campaign: Design, print, board-mounting and erection, selection of prime poster sites Leaflets/Flyers: Design, production and creative distribution campaign Newspapers: placement of advertising in the local newspaper Internet –social networks, sms advertising

  12. SOWETO YOUTH EXPOSURE 2014 TARGETED MARKETING CAMPAIGN All the marketing material will be distributed by 20 agents in targeted areas in Soweto and all over Johannesburg. We will also be promoting the event on local radio stations(Jozifm), television advertising(Soweto TV) and print media(All Soweto local newspapers) We will have some pre-event media release were all the sponsors will be announced. Some radio and/or television promotions will include ticket giveaways which will consist of a sponsor giving 100 tickets/prizes to listeners and fans.

  13. SOWETO YOUTH EXPOSURE 2014 BENEFITS OF SUPPORTING Your Company logo will be on any advertising materials such as: fliers, posters, billboards, magazines, Newspapers etc. You will get marketing benefits via television and radio promotions Multiple Mentioning of all sponsors, endorsers and media partners by the MC Based on the research we have conducted on social media that is twitter and Facebook, with the artists who are going to perform we got more than 332222 people on social media. .

  14. SOWETO YOUTH EXPOSURE 2014 BENEFITS OF SUPPORTING Some of the dj’s who will be at the event are on Metro fm, Jozifm and Soweto tv. All these artists will be marketing the event on their slots on radio and their social networks. Creating awareness by branding in all the strategic areas including having outdoor banners placed on the road, parking lots leading towards the venue so as to maximize visibility

  15. SOWETO YOUTH EXPOSURE 2014 BENEFITS OF SUPPORTING Maintaining Higher visibility by having banners across all the entrance gates at UJ and on lanyards/name tags being worn by the security guards, marshals, ticket booth personnel and organizers of the event. Your logo will on the tickets that we will be selling through our agents and an advertisement on computicket website and even on advertisements in local magazines. One huge advertisement in our national newspapers with your logo being on the advert

  16. SOWETO YOUTH EXPOSURE 2014 BENEFITS OF SUPPORTING The sponsors will feature on the editorial advertisement as an endorser on the computicket website Website link to our event and will be on organizers website. Will create Facebook page, twitter to mention a few because almost majority of the youth people are exposed to the sites. Creating PR and awareness in the marketplace that is all the regions in Soweto and surrounding areas.

  17. SOWETO YOUTH EXPOSURE 2014 OTHER POSSIBLE SPONSORS NEBANK MTN STANDARD BANK VODACOME MILLER SA CELL C RGBC ABI

  18. SOWETO YOUTH EXPOSURE 2014 RETURN OF INVESTMENT All sponsors will be provided stand at UJ to sell their products, market your services, recruit members and carry out promotions to more than 3,500+ patrons attending the event Companies involved has designed a marketing and promotional program that is worth your investing from printing and distribution of marketing material and advertisements on billboards, television and radio

  19. SOWETO YOUTH EXPOSURE 2014 SPONSORSHIP CATEGORIES Platinum sponsorship Naming right of the event. Branding will be done on stage, outside the venue. The name and the logo of the company will be on the ticket and all marketing materials. Your brand will be announced in all the interviews either on radio or newspapers and TV. Certain numbers of your staff will issued with VIP tickets to the venue. Dominant branding on stage, on the day of the event. Value R60 000

  20. SOWETO YOUTH EXPOSURE 2014 SPONSORSHIP CATEGORIES Gold sponsorship Certain members of your staff will be give VIP treatment at the event. The name of the company will be on the ticket Limited number of your company branding will be on stage and outside the venue. Your logo and company name will be on some of marketing materials. You will be announced in limited number of interviews on radio, TV and local magazines Value R50 000

  21. SOWETO YOUTH EXPOSURE 2014 SPONSORSHIP CATEGORIES Silver sponsorship Few marketing spots on our marketing strategy. The name of the company will be on the ticket Number of your staff will be given VIP treatment at the venue Value R40 000

  22. SOWETO YOUTH EXPOSURE 2014 Bronze sponsorship Few marketing spots on our marketing strategy. The name of the company will be on the ticket Number of your staff will be given VIP treatment at the venue Value R30 000

  23. SOWETO YOUTH EXPOSURE 2014 Product sponsorship Few marketing spots on our marketing strategy. Number of your staff will be given VIP treatment at the venue Value R20 000

  24. SOWETO YOUTH EXPOSURE 2014 MEDIA PARTNERS FOR SYE 2014 SABC through advertising on SABC 1 Channel o through advertising on their channel Sowetan national newspaper through advertising on their newspaper. Jozi fm through advertising on their local station Soweto TV through advertising on the local station All 5x local Newspaper through advertising in their newspapers

  25. SOWETO YOUTH EXPOSURE 2014 COSTING • Venue R23 000 • Artists R65 000 • Marketing(print, tv,radio) R44 800 • Technical(sound, lighting) R20 000 • Security R 5 000 • Logistics(administration) R35 200 • TOTAL R192 200 00

  26. SUCCESSFUL EVENTS THAT WE HAVE HELD BEFORE: WINDBLOW PARTY, SOWETO & MISS RATANDA FASHION SHOW EVENT

  27. THANK YOU! SIYABANGENA MEDIA

More Related