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Windows Live Sponsored Space

Windows Live Sponsored Space. 1. Custom Background. 1. 2. Removal of Standard Ad. 2. 3. Custom Banner. 10. 4. 4. Profile. 6. 5. Friends List. 9. 7. 6. Video Player. 8. 3. 7. Photos. Success Story - McDonald’s Case Study:

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Windows Live Sponsored Space

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  1. Windows Live Sponsored Space 1 Custom Background 1 2 Removal of Standard Ad 2 3 Custom Banner 10 4 4 Profile 6 5 Friends List 9 7 6 Video Player 8 3 7 Photos • Success Story - McDonald’s Case Study: • High levels of persuasion towards McDonald’s were seen among those who visited the space • Brand Metrics among 18 to 24 Year Olds: • Online ad awareness increased 125% • Purchase intend increased 43% 9 8 Blog 9 5 9 Links and Lists 11 10 Gadget 11 Alerts

  2. Windows Live Messenger Agent 3 4 6 1 2 5 • User adds agent as Messenger Buddy and then interacts for information and fun • Activity Window engages users with video, voice and games Branded Picture Customizable Status Message Value of an Agent: Deliver brand information or topic related information in a simple, fun, and easy interface. Entertain while promoting your brand. Create the viral, 1x1 experience with your brand. Always – on conversational representative of your brand. Help your audience get key information. Pre-Roll of an Ad Branded Background 4 4 Sponsored Activity Window Title Sponsored Ad

  3. Windows Live Hotmail Targeted Rich Media • Research shows: • Over 8.8 million women discuss clothing and accessory purchases in Hotmail • Tap into users just finishing sending mail to friends, family, and trusted advisors! • Success Story: • Early data from MSDR shows the 300x600 performs at least 90% better than a 300x250 • Additional performance expected with the 560x600

  4. Facebook Targeted Display • Research shows: • 41 percent of heavy Internet US users believe the most valuable source of information for products and brands recommendations are Friends/Family/Colleagues* • Success Story: • Total Monthly Unique Users: 31M ** • 6th most trafficked site in the U.S.** • 50 percent of active users log on daily*** *Source: The Pew Internet & American Life Project **ComScore Sept 2007 ***Internal, Sept 2007

  5. Windows Live Messenger Today Page Laneblocks • Research shows: • 48% of women talk about Fashion/Beauty/Cosmetics in Windows Live

  6. Facebook

  7. Messenger

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