Intro to E-Commerce

1. Intro to E-Commerce Dr. Michael Featherstone

2. Introduction: Administrative details Tools. My course website = http://www.jsu.edu/depart/ccba/featherstone/375home.htm BlackBoard – MOSTLY FOR TESTS Course assignments page = http://www.jsu.edu/depart/ccba/featherstone/375assignments.htm Our ‘text’ is the website Managing the Digital Enterprise (digitalenterprise.org). SKYPE – Use it to contact me. E-mail – Practice your best e-Mail etiquette. ALWAYS include ‘ime375’ in the subject line. Sign with your full name. Use the Spell checker and grammar checker (i.e. it’s smart to compose your e-mail to me in Word first) The quality (or absence thereof) will have an impact on your grade

3. Introduction COMMUNICATION MODES My Web site GOOGLE ‘Mike Featherstone’ BING ‘Mike Featherstone’ The IME375 Assignment page GOOGLE ‘IME375’  BING ‘IME375’ Listen/watch lectures Review associated lecture notes. May use Skype for Team assignments – discussions/conferences Download Skype – my username = mfeatherst1  Use Skype to call Use Skype to IM Twitter – @ime375 or @featherst1

4. Introduction CLASS EVENTS Expect about 3 or 4 tests. That means it is IMPERITIVE that you keep up with the assigned readings Test will usually be available for 24 hours beginning Thursday afternoon Tests are time constrained Going over the allotted time by more than ONE MINUTE may result in a significant penalty Review assigned videos Take adequate lecture notes BE FAMILIAR WITH THE LECTURE POWERPOINTS

5. Introduction – Course Objectives - Overview • To develop factual knowledge (terminology, classifications, methods, trends) • To develop the ability to apply course material to improve rational thinking, problem solving and decision making. • To enable students to understand the Internet's significant events and its evolution from a historical perspective. • To enable students to understand the common methods by which users search for information on the Web. • To enable students to better understand the business environment of the Web. • To enable students to better understand the fundamental revenue mechanisms driving the current expansion of e-Commerce and e-Business websites. • To enable students to better understand current e-Commerce marketing strategies

6. Identify current trends related to the impact of e-Commerce • Define e-Commerce and differentiate it from e-Business • Describe how it differs from ‘pre-Web’ business • Recognize and describe Web 2.0 applications • Describe major types of e-Commerce (business models) • Discuss the origins and growth of e-Commerce • Understand the evolution of e-Commerce • Give an overview of the current state of the conduct of business on the Web • Describe new marketing strategies for e-businesses • Discuss the present extraordinary change in user access to the Web • Think “Bandwidth” • Cloud computing • Impact of NetBooks • Impact of Mobile devices • Impact of Social Networks Introduction – Course Objectives - Detailed

7. So that is what we are going to learn. Here is how we are going to learn it. • Independent study of selected e-businesses • Lectures • Power points (lecture notes) • Video and other media • Blogs • Vlogs • Streaming video • Various websites Introduction – E-Commerce

8. Some terms used to describe e-Commerce • New • Disruptive • Exponential change • Paradigm shift • Flat world • Punctuated equilibrium • Virtual collaboration Introduction – E-Commerce

9. In 2009, there were four and a half websites created EVERY SECOND as the web continues to expand. Introduction – E-Commerce

10. We are still very early in the e-commerce phenomenon. • Some ways E-Commerce affects the business environment for Small and Medium size Enterprises (SME’s) • They no longer need to depend on a small number of customers • They are able to spread risk by operating across more geographies • They have direct access to international suppliers and customers Introduction – E-Commerce

11. Thank you for your attention This Concludes This Presentation