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Fotolog: Create, Share, and Connect through Photos

Fotolog allows users to easily create an online photoblog and share daily photos with friends and strangers worldwide. With simple functionality, it's easy to upload, view, and get feedback on your photos. This social network platform helps you keep track of friends and offers serendipitous browsing. With millions of members and billions of page views, Fotolog is a popular and addictive platform for photo enthusiasts.

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Fotolog: Create, Share, and Connect through Photos

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  1. Fotolog allows anyone to easily create an online photoblog where they can sharedaily photos with friends andstrangers around the world. Simple functionality: • Easy to upload • Easy to view • Easy to get feedback • Social Network • Keep track of friends • Serendipitous browsing • Exponential distribution network Feeback  Social Capital  Addiction  Repeat Activity The Product

  2. Members • 3.2 million members • ~10,000 new per day • Currently limiting new registrations • Photos • 107 million photos • ~ 350,000 new per day • Views and Visits • 1.5 billion total monthly page views • 20 million monthly unique visitors • 10% of all members uploaded a photo yesterday • 20% logged into the site to do something • Ranking – Alexa • # 98 global • # 3 in Chile (ahead of Yahoo!) • #5 in Argentina, #15 Brazil, #19 Mexico, #22 Portugal • Guestbook messages • 1.1 billion messages for 107 million photos Growth and Activity

  3. Historical • Founded 2002 as a hobby • Constant scramble to keep up with growth • Just entered our Renaissance • Fotolog is in the business of providing “Pats on the Back” to our members • Premium Subscriptions (Gold Camera) • Advertising and Sponsorships • Social network targeting • Groups • Email • Mobile • Misc. • Custom publishing • Mass publishing – fotolog.book • E-commerce The Business

  4. Scalability • Monetizing international markets • Cultural issues • Economic issues • Logistical issues • Major brands still reluctant to advertise against user-generated content • Increasingly crowded space • Hiring Challenges

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