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BILRENT DVD Rental service

BILRENT DVD Rental service. Hatice Akgül Merve Güneş Ezgi Orhan Ümran Saygın Yasemin Sevindik. outlIne. 1. Executive Summary 2. Company Description 3. Market Analysis 4. Marketing and Sales Strategy 5. Financial Predictions. 1.Executive summary. Who are we?

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BILRENT DVD Rental service

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  1. BILRENTDVD Rental service Hatice Akgül Merve Güneş Ezgi Orhan Ümran Saygın Yasemin Sevindik

  2. outlIne 1. Executive Summary 2. Company Description 3. Market Analysis 4. Marketing and Sales Strategy 5. Financial Predictions

  3. 1.Executive summary • Who are we? • We are newly established company which provides DVD Rental Service • Academy award winning movies, IMDB highest scored DVD’s and 2000-2014 production movies • Bilkent located areas • Stock oriented • Bilkent University members who are interested with original and qualified DVD service

  4. Mission • Our mission at Bilrent is to provide all people who seek a safe, quality, fast DVD watching pleasure and to inspire the moments of joy Vision • We intend to continually improve our service • and provide our customers with the best DVD • rental experience from beginning to the end, • with a searchable website, easy instructions, • many choices of quality DVD’s and fast delivery

  5. Opportunities • Much Varieties than Bilkent Library • Lower prices than D&R • Home Delivery • Free space in Bilkent Market

  6. 2.COMPANY DESCRIPTION • Give 20 TL deposit for membership • DVD rental fee from office is 3 TL, from website order 4 TL for 48 hours • Reservations will be delivered to Bilkent addresses, customers can also take it from our office • Customers should return DVD’s to the office • Any time excess will cause additional 1TL for a customer

  7. Purpose of the company Website • The website: • www.bilrent.com • Objectives of our website: • to increase amount of buyers • reliability,sustainabilityand accesibility • Providecompany & contact information for customers to book their reservations • developedtechnological infrastructure and fast delivery system • we are offering reservation as an online service but not accepting online payment

  8. 2. Market AnalysIS

  9. TARGET AUDIENCE • Location-based segmentation • Local area Primarily target audience • Bilkent University’s students Secondly target audience • People who live around in Bilkent • who we can reach as potential customers according to location

  10. Our future developments plan according to TA • In 5-10 years University Students in Ankara • In 10-15 years University Students in Turkey

  11. Customs and habIts of ta • Our target audience’s buying or purchasing film habits are; • New Arrivals • Most Popular • Movies that ranked above 7-8 on IMDB

  12. They can have online watching opportunity and it is not necessary to find a DVD-Rental service. We decided to put low prices in order to attract their interest in start-up process. SO

  13. Market Research • Online DVD rental services’ developed markets are Europe and United States command a leading position. • DVD Rentals are not popular in Turkey. • How Many Movies Do They Watch In A Month;According to the results university students said that “4-6 movies” are predominance by the percentage of 23%.

  14. CompetitorAnalysis • Bilrent has 2 majorcompetitors; • One of them is Bilkent University’sfreelibrarythatservestoitsstudentscostfree. • Secondly, D&R has a sales service thatcustomers can buy theirmoviesbyselecting.

  15. FutureDevelopments • Grow not only for Bilkent DVD rental services but also other universities in Turkey. • Develop our website programs and tools • To become best preferred DVD Rental Service in Turkey. • To extend out target market.

  16. 4.Marketing and sales strategies • Online advertisement • Brochures • Buzz marketing

  17. Measurement & Evaluation • Google Analytics; daily visitors, sources, social media measurements... • www.sikayetvar.com • D&R, Garanti, Türk Telekom, Teknosa... • Number of daily rentals

  18. Look& feel Brand Logo of the Company • Our brand logo explains our company objective. • Object oriented firm by using camera • Company name • Integration ofcircular and quadratic symbols • Conformity • Security • Peacefulness • Equality

  19. Ourbrand logo reflects our peacefulness and supportive approach to green movement • Colorfulbrand logo is reflecting our dynamism and energy.

  20. Website • Integration of creme and red colour • Creme colour: conformity and calmness • Red colour: dynamism and energy • We used some movie posters which are selected within the best movies

  21. Implementations: • Rolesaredeterminedaccording to knowledge, experinces, expertism and personalpotential • 5 co-founders in total (eachboss and employee) • Formality of division of labor • Effective and efficientperformances • Collaborativeteamwork

  22. WorkFlow Chart

  23. WorkFlow Chart (cont’d) Group Work

  24. Logistics, Translation and Localization Contact: Company Office CyberPark A Blok – Bilrent Office Contact Info:  (0312) 266 7368 E-mail: bilrent@gmail.com Working Hours Sunday-Thursday: 09:00 – 20:00 Friday- Saturday: 09:00 – 00:00 Complaints and Returns: Online, phone or face to face

  25. Internet service provider (irs) • Curently, we are using bilkent server i_orhan.ug.bilkent.edu.tr • Future plan: The host that we are planning to use is: Hostgator • The offerings of this host are: • 24/7 Phone Support • 99.9% Uptime Guarantee • Unlimited Bilrent Accounts • Free / Instant Setup • No Contract • 45 Day Money Back Guarantee • Price is $3.96per month • Expecting 100 visitors per day for the beginning.

  26. Internet service provider (irs) • Each worker will have e-mail addresses for efficient communication • u.saygin@bilrent.com.tr • m.gunes@bilrent.com.tr • y.sevindik @ bilrent.com.tr • e.orhan@ bilrent.com.tr • h.akgul@ bilrent.com.tr • info@ bilrent.com.tr

  27. 5. Financial Analysis- Year 1

  28. Financial Analysis - Year 2

  29. Financial Analysis - Year 3

  30. Financial Analysis - Year 4

  31. Break-even analysis

  32. Goal seek analysis

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