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How to Kick Start Your Ground Game

How to Kick Start Your Ground Game. 01.19.18. Who Would You Want to Be Your Lobbyist?. The answer is BOTH . You matter. Your voice matters. Who Would You Want to Be Your Lobbyist?. Role of paid lobbyist: Make connections Monitor legislation Understand and leverage the process Educate

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How to Kick Start Your Ground Game

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  1. How to Kick Start Your Ground Game 01.19.18

  2. Who Would You Want to Be YourLobbyist?

  3. The answer is BOTH. You matter. Your voice matters. Who Would You Wantto Be Your Lobbyist?

  4. Role of paid lobbyist: • Make connections • Monitor legislation • Understand and leverage the process • Educate • Negotiate How It Works

  5. Role of citizen lobbyist: • Create a groundswell of support • Educate legislators on how people at home feel about the issue • Demonstrate the value/risk of supporting/opposing legislation because you are a voter in their districts How It Works

  6. A tax increase – even a worthwhile one with great return on investment – is a heavy lift for legislators • Could be perceived as dangerous vote • With controversy, the status quo is a safer vote How It Works

  7. Simplicity also wins: “It’s the Economy, Stupid.” • Money will be spent to stop this How It Works

  8. You • Your members • Your employees • The voice and volume of citizens/voters is key How to Counter?

  9. Must be active • Must be compelling • Must be heard How to Counter?

  10. Spread the word: • Social media • Your existing communication channel • Call/email/meet legislators • Activate employees How to Counter?

  11. Strong relationships and volume, volume, volume How to Counter?

  12. It’s quick and easy. In less than five minutes, you can make an important impact. Don’t assume someone else will do it. We need thousands of people to support this effort. If your job depends on transportation, then your job depends on this effort. How to Communicate with Legislators

  13. Find your legislator: If you don’t know who your senator and representative are, use this link. Type in your address, and it will provide the names of who represents you: http://www.lrc.ky.gov/Find%20Your%20Legislator/Find%20Your%20Legislator.html Here’sHow

  14. Send them a message by email or phone: Email Use the Legislative in-box through the link below.Please fill out the form and press “Submit Information:”http://www.lrc.ky.gov/messages/mailform.aspx Here’s How

  15. Phone: Leave a voice message for your legislator by calling the free Legislative Message line at 800-372-7181. The toll-free number is answered by an operator. Here’s How

  16. Phone: Tell the operator that you want to leave a message for your state senator and state representative. If you don’t know who they are, give your address, and they will match you to the appropriate elected official. Here’sHow

  17. “As a resident of your district, I’m asking you to vote to support an increase in transportation funding. Increased investment for transportation is important for our economy, jobs and safety.” [If your job has a direct connection or impact with transportation, include that information.] What to Say

  18. Lead by example – you should call and/or visit with legislators – especially those with whom you have a relationship. • Send a letter to the editor so legislators, community leaders and employees understand the importance of the issue. How to ActivateEmployees

  19. Outreach/education/activation: • Newsletters • Social Media • Intranet ad or announcement (on a portal page that employees log into often) How to Activate Employees

  20. Outreach/education/activation: • Hold messages – if employees call in • Intranet email news or announcements • Text alerts to employees to activate them at key points How to Activate Employees

  21. Outreach/education/activation: • Automated phone alerts to employees • Cafeteria or common space signage • Banner out front of employee entrance or common areas How to Activate Employees

  22. Outreach/education/activation: • Apparel giveaway or contest with a tagline that says “Let’s KickStart KY” • Show videos (and new animated spot) in cafeteria or workplace screens • Employers have a “brand building” day – materials, buttons, stickers, snacks How to Activate Employees

  23. Outreach/education/activation: • A button or sign that says “Ask me about your job security?” or “Ask me about KickStartKY?” • Social follow day – have an employee stationed in common spaces helping others sign up for e-news and follow on social • Use similar tactics to generate phone calls and emails. Provide handouts with contact information and a suggested script. How to Activate Employees

  24. Outreach/education/activation: • Incentivize engagement with prizes or food • Create KickStart ambassador or team leader programs where members learn more and engage at deeper level about importance of infrastructure, then share with their co-workers • Distribute handout on how to contact legislators and what to say How to Activate Employees

  25. www.kickstartky.com • Handout • Contact us: carlablantonconsulting@gmail.com Resources

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