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The Clear Communicator

The Clear Communicator. A Solution for the 60+ Audience Enhancing the cell communication experience at home. Nicole Bankhead Meg Haley John Short Eric Whitney. Situation:. The 60+ audience feels frustrated by their current mobile phone technology and services.

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The Clear Communicator

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  1. The Clear Communicator A Solution for the 60+ Audience Enhancing the cell communication experience at home Nicole Bankhead Meg Haley John Short Eric Whitney

  2. Situation: The 60+ audience feels frustrated by their current mobile phone technology and services • Phone reception is not reliable where they need it • 85.4 % do not want to replace landline phones • Favorites Features: caller ID, speakerphone, long term telephone number • Want simplicity – the mobile phone is convenient to be reached on the go, versus being a source of entertainment x Solution: Provide the convenience that cell phones offer with the reliability of a landline

  3. The Clear Communicator • Solution • Transfers Calls – Calls to mobile number ring to landline (unique ring) when at home & phone is docked –acts as call forwarding • Enhances Reception – Mobile signal is boosted in the home • Additional Landline Features– Speakerphone, caller ID, mute/hold, multiple receivers at one time • Space-Saving – Can be mounted on your wall to reduce space • Reduces Clutter - Connects between landline & phone jack, minimizing wires • Compatible: Fits all Nokia phones from September 2009-Present

  4. Clear Communicator: The Right Choice • Disruptive Price With No Recurring Fees • Cost To Customer: $69.99 per unit • Key Assumption: Partnership with providers for boosting signal reception strength • No Recurring Revenue – Additional monthly charge from carriers to be zero or minimal (~$2/month) • Additional Benefit To Nokia: Drives new mobile handset sales • Better Than Existing Alternatives • XLink: Eliminates home phone number  undesirable to target segment • Femtocells: Boosts signal, but does not simplify product. High price, additional monthly fees, does not enhance landline features (speakerphone, caller ID, etc) • Summary • 60+ consumer wants their landline but also likes mobile phone for convenience and for when away from the home • The Clear Communicator combines the features of consumers’ mobile phones with the landline that they trust

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