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Corporate Branding

is the practice of applying a company’s name to a product<br>and using the vision and culture of the company explicitly<br>as part of its unique selling proposition.

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Corporate Branding

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  1. INTRODUCTION TO CORPORATE ONLINE BRANDING Process to develop a strong corporate brand www.reachfirst.com

  2. WHAT IS BRAND? Brands assists customers remember businesses and what they stand for People develop and attach strong feelings towards brands. Logo is just a component of your overall online branding strategy. www.reachfirst.com

  3. A brand for a company is like reputation for a person. You earn reputation by trying to do hard things well. --- Jeff Bezos

  4. A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its competitors in the eyes of the customer. In a theoretical sense, www.reachfirst.com

  5. Your brand is • Your story and identity: who you are, what you do, why you do it and who you do it for. www.reachfirst.com

  6. Corporate Branding is the practice of applying a company’s name to a product and using the vision and culture of the company explicitly as part of its unique selling proposition.

  7. BRAND FUNDAMENTALS

  8. Great brand are built upon vision that describes what a business ultimately wants to achieve VALUE MISSION VISION Value statement, founding principles, philosophy, also help reinforce a brand. An organization build its brand while carrying out a mission to achieve its vision. www.reachfirst.com

  9. BEST PRACTICES Successful brand identities are consistent and meaningful

  10. COHERENCE Consistent look and feel Unified voice Consistent strategy Simplicity & clarity www.reachfirst.com

  11. NAME Memorable Meaningful Unique Easily recognizable www.reachfirst.com

  12. VOICE Personality Consistent across all channels Reflective of company’s vision Well-aligned with its audience www.reachfirst.com

  13. LOGO Simple Meaningful Memorable Timeless www.reachfirst.com

  14. APPEARANCE Consistent design Typography Imagery Sensory www.reachfirst.com

  15. ONLINE BRANDING CREATES Awareness | Credibility | Opportunities | Trust & Loyalty www.reachfirst.com

  16. ABOUT REACH FIRST www.reachfirst.com

  17. is an Edmonton-based online marketing agency which specializes in corporate branding, web development, SEO, social media management and digital advertising. www.reachfirst.com

  18. CONTACT US 1-844-777-3224 info@reachfirst.com www.reachfirst.com

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