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Social Media and Mobile Solutions: One Company’s Experience John Leidl May 7, 2010

Social Media and Mobile Solutions: One Company’s Experience John Leidl May 7, 2010. A Company. A Company. Agenda Brief tour of product offerings Our process for entry into Social Media and Mobile space

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Social Media and Mobile Solutions: One Company’s Experience John Leidl May 7, 2010

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  1. Social Media and Mobile Solutions: One Company’s Experience John Leidl May 7, 2010 A Company

  2. A Company

  3. Agenda • Brief tour of product offerings • Our process for entry into Social Media and Mobile space • Share our key findings • Q & A A Company

  4. Viewed an Online flyer? A Company

  5. A Company

  6. A Company

  7. Retailer Reporting Dashboard A Company

  8. Show the quick stats: • 65% of the large retailers in Canada • Now expanding into the U.S. and Mexico • 155 TB of bandwidth served up last year • 5 million sessions per month (40 to 60 million flyer • page views per month) • Almost 18,000 publications hosted last year A Company

  9. What is the new opportunity? • Emergence / Adoption of Social Media and Mobile • Rich Email Marketing, Ad Content Serving • Shopping Portals, LCD panels on shopping carts • Generally an increased desire for multi-channel product • content that changes weekly A Company

  10. Impact? • A couple of key infrastructure projects put on hold to • support new strategic projects A Company

  11. Data Repository with Web Service Access Email Mobile Social Media Accessible Content Real-time Ad Serving Shelf Talkers Shopping Portals Shopping Carts A Company

  12. Email Example Subscriber Email Flyer page 1 A Company

  13. Real-time Ad Serving Retailer Website Flyer page 1 A Company

  14. “Shelf Talker” Example Subscriber Email A Company Flyer page 3

  15. Audience Poll – Social Media A Company

  16. A Company

  17. A Company

  18. A Company

  19. Process for Undertaking Key Strategic Initiative: • Research dominating consumer trends • What new and emerging technologies are gaining • momentum? • How are trends like Mobile Marketing affecting the • digital market space? • Constant awareness of global economic recession A Company

  20. http://www.facebook.com/presidentschoice A Company

  21. A Company

  22. A Company

  23. President’s Choice Deal posted on user’s wall for friends to see with link to online flyer: What next?? A Company

  24. Audience Poll - Mobile A Company

  25. A Company

  26. Michael J. O’Farrell MMA Canada Council CMA – Mobile Marketing Conference April 2010 A Company

  27. CMA – Mobile Marketing Conference April 2010 A Company

  28. A Company

  29. Delvinia – Managing the Hype: The Reality of Mobile in Canada April 2010 CMA – Mobile Marketing Conference April 2010 A Company

  30. Mobile Marketing Channel (mobile websites, SMS, and downloadable applications)

  31. Mobile Solutions – Key Findings: • Strategy should start with mobile website before SMS or downloadable apps • Many retailers in Canada are just starting to justify the budgets for mobile • Retailers still need the right digital marketing mix and alignment • Mobile device becoming as intimate as your wallet • Costs on data plans still a blocker • Stats from groups like comScore are key in sizing the opportunity for apps A Company

  32. Mobile Solutions – Key Findings continued … • For apps, iPhone the easiest; Blackberry SDK not as established • Cost on Blackberry app development can be twice as high due to device types • Android development cost will be even more due to number of device vendors • Apps downloaded not a function of apps used! • Need to do ‘trials’ … A Company

  33. Our key PM takeaways on the new channels: • Social Media and Mobile solutions will have significant impact in the next 5 years • Business and Project teams must be adaptable to change • Need strong PMs that can embrace change due to consumer trends • PMs not required to be SMEs but helps to be up on technology and trends • Strong internal communications so PMs know the sales pipeline and can identify • opportunities due to their relationships with customers A Company

  34. Bottom Line: • Social Media and Mobile solutions require no new project management • disciplines or SDLC; the difference is in the QA and end-user feedback • Leveraging a disciplined project management process makes shifting • gears much easier! A Company

  35. Thank you! • External Sources • Delvinia – Managing the Hype: The Reality of Mobile in Canada, April 2010 • comScore – The 2009 U.S. Digital Year in Review, February 2010 • CMA Mobile Marketing Conference, April 2010 • State of the Mobile Nation: Bryan Segal, Vice President comScore, April 2010 • Questions? • jleidl@conversysinc.com A Company

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