8 Reasons for Small Businesses to Buy a Domain Name

1. 8 Reasons for Small Businesses to Buy a Domain Name In the early startup days of any new business, there are a number of free services that can help you bootstrap your way up. Most of us don‟t start with a million dollars and great connections, and even if you do, you‟d still want to use every penny carefully for the most successful possible launch. This is why startups and small businesses just getting into digital marketing tend to use free email and website services to bootstrap their way into the online world. There are a lot of great services out there that can introduce a small business to digital marketing and build a digital presence online. For free or a very small cost, you can get free email addresses, websites, and sometimes even mobile apps with one simple condition: that it be on the service‟s domain name. Online marketplaces, for instance, allow independent sellers to make „stores‟ or „booths‟ on their website to sell their items. The store has a profile page and might even include the entire „about‟ „services‟ „contact us‟ structure of a complete basic business website, but the URL is something like “www.onlinemarket.com/stores/yourbusiness.” Likewise, you can get an infinite number of free email addresses as long as you‟re willing for them to be “info.yourbusinesss@emailhost.com.” Using these tools may be easy and free, but there comes a time in every business‟ development to choose your own domain name and build a unique business website and email server. The following are the leading reasons why every business should have their own domain name. 1) Professionalism In the business world, what your customers and colleagues think of you matters almost as much as the quality of your work. It will influence the business you get and the partners you work with. In each new

2. relationship, you want to go in from a strong position in order to form a strong alliance rather than being seen as the weaker party. Having a clearly sponsored email address and/or website are clear signs that your company is only just getting started. If you‟re talking like a startup looking for funding, this makes sense. But if you‟re making revenue and building your place in the industry, it‟s already time for a custom website on your own domain name. Anything else would be offputting, and there should be an explanation. 2) Complete Email Control When you are using consumer-level free email addresses, the first thing this does is send a signal to everyone you communicate with that your company is not big enough for its own domain name, which probably isn‟t true. However, if you build your own email server for business communications, you gain infinitely more control over features, security, and future integrations. This is something you can only do with your own domain name. 3) Website and Infinite Subdomains Once you have a subdomain, you can use your own website design techniques to create navigation and file hosting URLs. With the power of web dev, you can nest an infinite number of subdomain websites, applications, pages, blogs, services, and anything else you can design. Compared to the limited template „websites‟ you can get for free branded hosting, this is infinitely more control and versatility. While many brands buy multiple domains, with even one you can make as many pages inside that domain as you want. 4) Put Your Servers Anywhere As you grow your IT infrastructure, control over your servers and data will become increasingly important. The more security, storage, and interactivity you need, the more you will want to choose exactly where and how your data is stored. Starting with a store or sub-site on a larger domain may have worked at first, but you will soon owe it to your customers to keep their data secure and be able to guarantee the methods being used to keep it secure. Owning your domain name gives you the ability to host data locally, on private cloud servers, or managed selectively with trustworthy third party services. 5) Cost-Effective Many businesses put off buying a domain name for much longer than necessary. While some domain names deemed „most valuable‟ can cost thousands of dollars, most cost somewhere between $5 and $20. Some are even less expensive because they are not in theoretically high demand. The mistake here is associating buying your first domain name with fully developing your website. There are now a lot of steps in between ranging from hosted template websites using your domain to hiring specialized business website developers to make you something custom from scratch. It should also be mentioned that renting a small cloud server for email and low-to-medium traffic website is also very small-budget friendly with servers also starting at as little as $5. Even if you‟re not ready to build your own website, there are free templates out there that can help to get you started and provide a stepping stone until you build something custom.

3. 6) Optimize Navigation Navigation is an important part of website design. Ideally, your audience will be able to guess the URL of the page they want if they understand your navigation system which means that control over this is an important way to customize your website. With a hosted or even templated site, the navigation URLs are structured and automatic. However, with your own domain and website, you can tailor the entire way your website navigates to the style of your target audience. 7) Brand Control One of the most damaging, if subtle, downsides of using the free email and website hosting services is defining your brand. You want your brand and everything your business is associated with to be vivid and memorable. Whether your niche is grandmothers, executives, or bicycle couriers, you want to be able to tailor every aspect of your online presence to reflect the taste of your audience and the design of your brand. 8) You‟re Going To Eventually The final persuasive argument we have for buying a domain and getting started on your custom email system and website is that you are definitely going to at some point. As your business grows, you will have to grow out of the free services eventually, have a secure email system, and build a website worthy of your brand. The fact of the matter is that there‟s simply no reason to delay. Domain names and starter servers are cheap and custom web development services are available to small businesses all over the world. As long as you have an idea of what you want, a respectable custom email service and website design is not far away. For more information of Latest World News Stories and Current Celebrity News Stories visit here : https://www.realpostmag.com