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Problem. ___________. Solution. Keyword Stuffing. _________. Bounce Rate. Hidden Keywords. _________. Display-aware robots. Link Farms. _________. Quality filters. Links still … Exist. _________. Search engines have business incentives.
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Problem ___________ Solution
Keyword Stuffing _________ Bounce Rate
Hidden Keywords _________ Display-aware robots
Link Farms _________ Quality filters
Links still … Exist _________
Search engines have business incentives. Their business model inherently competes with itself for revenue. SEOs should always question what they say and why.
Let’s get back to reality. Great content maintains a userbase …however, without marketing, it cannot create one
Users demand sub-second results Speed limits how “smart” a search can be. Engines rely on rolling penalties To compensate.
Jan 2004 Austin April 2003 Cassandra May 2003 Dominic Oct 2005 Jagger Nov 2003 Florida Feb 2004 Brandy May 2010 Mayday
Panda 1.0 Feb - Apr 2011
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