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BI Norwegian Business School exchange and student recruitment in India

Explore the thriving business school exchange and student recruitment in India, with insights into Indian academic calendar, financial aspects, culture shock, and program demands. Discover why recruiting in India is beneficial and how to navigate the complex educational landscape successfully.

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BI Norwegian Business School exchange and student recruitment in India

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  1. BI Norwegian Business Schoolexchange and student recruitment in India

  2. Exchange • Three exchange partners: • Indian Institute of Management Calcutta • Management Development Institute Gurgoan • Institute of Management Technology Ghaziabad • 5-10 students per year • Challenges: • Academiccalendar – Indian students arrivetoo late and leavetooearly • Finances • Cultureshock • Demandingprogrammes in India

  3. Whyrecruit in India? • Secondbiggestexporterof students (China #1) • For variousreasons Indian students arebeginning to moveaway from traditionaldestinations like Australia and UK • Englishlanguageproficiency • Goodquality students – contribution to internationalclassroom • Huge interest in business studies at master level • 205,000 CAT (CommonAdmission Test) takers in 2011 • Most prestigiousschools in India (IIM) have 2700 seatsavailable per year

  4. BI India recruitmentcampaign • Started in 2008/2009 • No fairs butinformationmeetings in hotels • Main focuson master programmes • Butalsobachelorprogrammes • Major urban centers: Delhi, Mumbai, Hyderabad, Chennai, and most recently Pune • Localconsultant/agent

  5. Localhelp paves theway

  6. And theagent/consultant

  7. Helpsyouadapt to localtraditions

  8. Whyconsultant/agent? • Indian students are used to theconceptofeducational agents and actuallyexpect it • According to British Council more than 40% of Indian students use agents • Localfollow up of students is a greatadvantage • More effective and cheaper • Consultantmodelsecurescommitment • Long-term relationship • Costs!

  9. Results (master programmes)

  10. Evaluation • Mismatch betweenbackgroundof students and studyprogrammes at BI • Vast majorityofindianapplying to business programmes have an engineeringbackground • Bridgingprogramme? • Campaignneeds to be refocusedon students with a business background • Buildrelationshipswithcolleges/universitiesthat have undergraduateprogrammes in business/commerceetc • Alumniareimportant • ’Placement’ is extremelyimportant • Internships! • Cooperation withNorwegiancompaniesthatareactive in India • ’GSU liste’ is major obstacle for recruitment at bachelorlevel

  11. Threat: GSU liste? All India Senior School Certificate (Standard 12) issued by CBSE + 1 year university education or Indian School Certificate (ISC Standard 12) issued by CISCE + 1 year university education or Higher Secondary Certificate issued by State Secondary School Boards + 1 year university education or Pre-University Examination Certificate + 1 year university education or Intermediate Examination Certificate + 1 year university education

  12. Meanwhile in Denmark All India Senior School Certificate (AISSC) from Central Board of Secondary Education (CBSE) + 1 year of higher education studies or equivalent supplementary studies. =>A higher educational institution might within the institution’s discretion admit candidates with an All India Senior School Certificate (AISSC) passed with minimum 65%. Indian School Certificate (ISC) from Council for the Indian School Certificate (CISCE) + 1 year of higher education studies or equivalent supplementary studies. =>A higher educational institution might within the institution’s discretion admit candidates with an Indian School Certificate (ISC) passed with minimum 65%. Higher Secondary Certificate or equivalent from other boards: =>An educational higher institution might within the institution’s discretion admit candidates with a Higher Secondary Certificate passed with minimum 85%.

  13. Status GSU liste The use of the list is binding for admissions to first-cycle studies pursuant to the Act relating to Universities and University Colleges of 1 April 2005. (FOR-2007-01-31-173). The use of the list is guiding for admissions to second- and third-cycle studies, subject-specific recognition and general recognition.

  14. GSU liste and admission to Master Most UG programmes in arts, commerce, science in India areofthree-yearduration (engineering, technology: fouryears) Bindingapplicationof GSU liste to master admissionwill lead to demandofextrayearofuniversityeducation for threeyearbachelorprogrammes and furthercomplicaterecruitment to masterlevel studies in arts,business, science

  15. My favouritehotel in India

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