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Tools for Monitoring Your Online Reputation

Read about tools in monitoring your online reputation

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Tools for Monitoring Your Online Reputation

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  1. T O O L SF O R M O N I T O R I N G Y O U RO N L I N E R E P U T A T I O N

  2. Howwelldopeopleperceiveyourbrand? AsSEOspecialists, knowingyour brand’sonlinereputationcanhelpyouadjustyourSEOstrategyaccordingly. Knowledgeaboutwhatpeoplesayaboutyouonlinewillhelpyoucreateand maintainagoodbrandname. Monitoringyouronlinereputationmaynotbean easytaskforsome. Thisarticleaimstoprovideyouwithtoolsthatcanhelpyou gatherandanalysedatasoyoucaneasilymonitoryouronlinereputation. Quickrecall! Siteauditingisalongandcomplicatedprocessconductedto inspectfactorsthatcanaffectthesite’svisibilityinsearchengineslikerecords, assetsandsecurityprocedures. ItisthefirststepindevelopingyourSEO strategy. Afterconductingyouron-page, off-page, andcontentauditing, you’reprobably wonderinghowwellyourbrandisdoing. Youmaywanttoknowifallofyour hardworkisworthit. Properbrandmonitoringwillshowyoutheresultsofyour auditingefforts.

  3. Whatisbrandmonitoring? AccordingtoTechopedia, brandmonitoringisabusinessanalyticsprocess concernedwithmonitoringvariouschannelsonthewebormediatodetermine thebrand’sreputationandreceptionbythegeneralpublic, theconsumerbase, andthetargeteddemographic. Whatarethetoolsforbrandmonitoring? AccordingtoSearchEngineJournal, trackingwhatpeoplesayaboutyouonline hasseveralbenefits. Properbrandmonitoringcanhelpimproveyourproducts andservices. Ultimately, itcanleadtoabetterSEOstrategy. Hereareafewtools togetyoustarted:

  4. GoogleAlerts – sendsemailstouserswhenitfindsnewresultsthatmatchthe user’ssearchterms Mention – similartoGoogleAlerts, allowsyoutovisualiseyouronlinepresence byseparatingsignalsyouwantfromonlinenoise SocialMention – displaysinformationtohelpyoumeasure, monitorand improvebrand’sreputation Trackur – offersfullmonitoringofallsocialmediaandmainstreamnewssites SentiOne – AI-poweredanalysisthattracksmentionsofyourbrand, social profiles, andkeywords GoFishDigitalComplaintSearch – performsaGooglesearchonnumerous complaintwebsites Reputology – managesandmonitorsreviewsandfeedbackonline ReviewPush – reviewmanagementsoftwarethatcollectsallyouronline reviewsinoneplace Chatmeter – providesreputationandlocalSEOanalytics Meltwater – AI-drivendeepmediaandsocialinsightsthatprovidesmedia monitoring

  5. Conclusion Monitoringyourbrand’sonlinereputationwillimproveyourSEOstrategy. You canusethetoolsImentionedtohelpyouanalyseandadjustyouronline presenceaccordingly. Somemaybeconfusedastowhatthedifferencebetween auditingandmonitoringis. Iwillwriteanotherarticlethatwilldiscussbrand managementandmonitoring.

  6. SOURCE: https://anythingseo.wordpress.com/2018/06/08/tools-for-monitoring-your- online-reputation/

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