“Keeping your money in your pocket, where it belongs.”

1. Understanding Social Media    “Keeping your money in your pocket, where it belongs.”

2. ? What is Social Media

3. Social Media – a term describing activities that couple Web Technology with Social Interaction for the purpose of CREATING and SHARING Words, Videos, Pictures and Audio.

4. Social Media Simplified: Social Media is people having online conversations to maintain and/or build RELATIONSHIPS.

5. Social Media tools: The power behind the Revolution • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis • Blogs • Micro Blogs • Online Chat • RSS (Really Simple Syndication) • Widgets • Social Networks …for starters

6. Social Media tools: What, Why, When 200,000,000+ blogs online Today. Blogs – a personal Journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. Blogs are usually the work of a single individual, occasionally of a small group, and often are themed on a single subject. Retrieved February 10, 2012 http://en.wikipedia.org/wiki/Blog MicroBlogs– A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links“ Retrieved February 10, 2012 http://en.wikipedia.org/Microblogging

7. Social Media tools: What, Why, When Blogs > Micro Blogging > Social Networks

8. Social Media tools: Strategy vs. Tactics Defining your Social Media Goals

9. Social Media tools: Strategy What works Best for You?

10. Questions? Anna.Alexopoulos@MyFloridaCFO.com Chan.Leonard@MyFloridaCFO.com

11. Thank You! Anna.Alexopoulos@MyFloridaCFO.com Chan.Leonard@MyFloridaCFO.com