“Your International Students”

1. “Your International Students” Presenter: Sharon Butler, peerTransfer Director John Cartwright, peerTransfer Regional Manager

2. The peerTransfer Solution: Iker’s Story • International student from Spain going to Massachusetts Institute of Technology • Wired $50,000 that the Business Office couldn’t identify – where was the money? • Lost $1,000 in the currency exchange process • There has to be a better way!

3. International Students and You • Over 700,000 international students send $12B every year to the US for education • Growing nationwide at a rate of 5.6% • Many pay in full • Bring in another $8B for living expenses • Pay in a variety of ways • 3rd party • Cash • Credit Cards • U.S. accounts • International wire Source: Open doors

4. The growing Chinese student population • There were 600,000 college-aged students in China in 1990 – this year there are 6 million! • 157,558 Chinese students studied in the United States during the 2010-11 academic year • Universities are pushing to increase the enrollment of Chinese students • Knowledge of their economic system, culture and educational backgrounds • Increases diversity with a focus on globalization • Help the overall economy beyond the university • More diverse alumni network

5. We all recognize that the school faces many challenges

6. Now picture yourself studying in a foreign country… …and these are your only payment options:

7. We spend a lot of time with international students to help you peerTransfer’s marketing research team spent over 100 hours from January - May 2012 speaking with and learning from international students

8. Supporting the International Community peerTransfer collaborates with the international student organizations

9. Challenges International Students Shared With Us? Unfamiliar payment options Time differences and language barriers Missing funds – short balance Expensive exchange rates and transaction fees that drive up the cost of attendance

10. Customer Service Challenges That Have Been Shared Often school customer support is not available during the home country’s banking hours Often school customer support is not available in student (parent) native language Traditional banks provide limited customer support and visibility into process Banks run out of USD so have to plan in advance

11. Fee Challenges International Students Shared • Inflated exchange rates (3-6%) • Payments arrive late due to bank inefficiencies which results in hefty late fees • Intermediary fees resulting in short balance payments • Causes many students to be skeptical of the school • Students intentionally overpay as a safeguard • Unaware of fees associated with credit cards since they are not itemized on their statement

12. A True Look At The Costs For International Students? Traditional bank exchange rate Cost to Students: • 3% - 6% Foreign Exchange Fee • $25 - $50 Intermediary Bank Fees Quoted directly from associated banks on March 8, 2012 Cost to School: • Short balance payments • $5 - $30/transaction Incoming Wire Fees International Bank Your school

13. Leveraging Our Buying Power To Save Students $$$

14. International Students Rely On Schools’ Guidance Survey results from 110 international student and parent respondents

15. We Think It Is Important To Go Beyond Payments

16. Are You Thinking About Social Media? • International students are passive consumers of content on Facebook. Always ask a question, or use the verbiage “Like this post if…” to connect with more students. • The most successful college Facebook pages upload more pictures and video content than others. Often times, pictures receive ~5X more engagement than any other content. • Links outside of Facebook are met with very little engagement and views. Let pictures tell the story. • Nothing beats great content, humor and personality!

17. Country Findings… • Efficient countries to pay from: • China, South Korea, Taiwan • “Their banking system handles international wires flawlessly” • -Alex Leiva, peerTransfer Customer Support • Inefficient countries to pay from: • Northern Africa and Middle Eastern banks (Qatar, Saudi Arabia and other Gulf states’) • “They tend to impose restrictions on international wire transfers arbitrarily” • -Alex Leiva, peerTransfer Customer Support

18. Country Findings Continued… • Brazilian banking system limits the amount they can send per month depending on the type of customer • Brazilian students tend to pay in installments • Venezuela’s current system requires their citizens to run every transaction through a state-run remittance agency which delays payments • Payments from some of the US territories, including Puerto Rico, are considered international payments • Australian and Nordic banking systems are among the most sophisticated

19. What Can You Do To Help Your International Students? • Make their payment process easy and inexpensive-keep them happy! • Streamlined processing and posting gives them peace of mind. • 24/7 customer support is an asset to your international student • Allows them to do business during their countries banking hours • Multi-channels for support matters (Skype, live chat, email, phone) • Reduce inbound calls and emails for your staff

20. Making a payment to a US school is unfamiliar to your international students – let’s help and make it easier. QUESTIONS? sales@peertransfer.com peerTransfer.com