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Bio and Branding Wow Now Class #2

Bio and Branding Wow Now Class #2. Bye-Bye Boring Bio The ABC’s of Bio Writing. Housekeeping. How to ask a question Name badge follow up Why we are sticklers for following directions. Housekeeping. Access this call recording as soon as the call is over.

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Bio and Branding Wow Now Class #2

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  1. Bio and Branding Wow NowClass #2 • Bye-Bye Boring Bio • The ABC’s of Bio Writing

  2. Housekeeping • How to ask a question • Name badge follow up • Why we are sticklers for following directions

  3. Housekeeping • Access this call recording as soon as the call is over. • EVENT: Bio and Branding Wow #2DATE & TIME: Wednesday, August 3rd at 11:00am PacificFORMAT: Simulcast! (Attend via Phone or Webcast -- it's your choice)TO INSTANT TELESEMINAR, CLICK THIS LINK NOW...http://InstantTeleseminar.com/?eventid=21064584The Password for this Event is:biowow

  4. Links to Bonus Materials • www.AuthenticVisibility.com/download-publici-tea-express.php - Bye-Bye Boring Bio is within this bundle • http://www.authenticvisibility.com/bio-brand-wow-now.php - everything else is here, except Red Fire Branding, which was sent separately.

  5. How to Write a Bio that Gets Your Phone to Ring • Invite your ideal client in. • Share your wow.

  6. A • Absence of Proof • Arrogance • Audience!

  7. B • Boring • Bland • Boilerplate • Don’t bury the lead!

  8. Jackie Bailey • She is a Practice Development Specialist.  • She helps dental and medical practices to find greater business success by providing tools, products and services that will increase the practice revenue, improve patient outcomes, and decrease staff turnover.

  9. More on Jackie • Her bio has four paragraphs. • It isn’t until the last one that we learn about her stunning results. • Lead with those to capture your reader’s attention at hello.

  10. Jackie Bailey • Don’t start with your work as a dental assistant. • Start with the million dollars you’ve added to the practice as its general manager. • That will get the phone to ring!

  11. C - Content • Right content for right situation • One size story does not fit all.

  12. D - Differentiation • Failure to differentiate • “Whitney Houston Disease”

  13. Anne West • Anne West is a member of the Maureen Spriggs Group at Coldwell Banker on the North Shore of Chicago. She is a full-time Realtor with strong business and marketing skills that she applies on behalf of her clients each and every day. Anne transitioned to real estate after a successful twenty-year career in consumer marketing, where she developed marketing strategies for some of the top consumer brands. Her expertise in marketing and advertising is a competitive advantage for her clients because she knows exactly how to package and promote homes for sale to attract the right buyers. She is also a tech-savvy Realtor who effectively uses the web, social media and mobile marketing to maximize exposure for her clients’ properties. Anne moved around a lot prior to settling down on the North Shore several years ago, so she knows what it’s like to be new in town and how important it is to have an agent who can provide expert guidance on the communities, neighborhoods and schools. She finds it immensely satisfying to help people relocate to the area because she adores her adopted community and loves to share with her clients all of the wonderful things the North Shore has to offer.

  14. Anne • What results have you created for your clients? • Dollar volume of sales? • What do clients say about the value you add? • What really sets you apart?

  15. Example to Inspire Anne • Relocating executives and serious buyers and sellers who are motivated and ready to buy and sell real estate trust David and Patricia Wangsness to guide them successfully through the process of negotiation, inspection, financing, and moving. Happy clients from Seattle to Redmond to Renton to Mercer Island to Bellevue rave about their work. Whether they are buying or selling $1 million suburban homes, high rise urban condominiums, or well-located boat slips, clients call out these words to describe the essential qualities that set this team apart: Committed to Winning Outcomes Creative Problem Solvers Focused on the Big Picture and the Small Details Innovative about Marketing and Staging Passionate Responsive Resourceful Savvy Negotiators Thorough Trustworthy and Dependable

  16. The Wangsness Team by the Numbers • 21 transactions successfully closed in 2010 • 57 transactions valued at over $34 million in sales since 2006 • This team ranked among the Top 10 for performance among 170 Agents at the highest volume Coldwell Banker Bain office in Washington • Both David and Patricia earned 2010 Five Star Real Estate Agent Award for Overall Client Satisfaction • 99% of New Clients are Earned by Referral from Prior Happy Clients • 10 Years of Combined Residential Real Estate Experience

  17. I – I Disease • Every sentence starts with “I”

  18. Y – Yada, Yada, Yada • Make every word count or leave it out • Brevity is beautiful

  19. YOUR Story Who are you? Who do you serve, really? Be as specific as possible. What impact does your work deliver? Why does it matter, now more than ever? What sets you apart?

  20. Madeline Eyer – Raw Food Coach • Women everywhere (and a few smart men) are joyfully transforming their lives and the lives of their families one bite at a time with the help of Raw Food Coach Madeline Eyer. A culinary alchemist, using fresh, local organic ingredients as her medium, Madeline masterfully guides you to sculpt the life of your dreams. • Fueled by wholesome, nutritious, guilt-free food infused with compassion and love, your passion for life is ignited as she teaches you to transform body, mind, soul and heart.

  21. Ideas for Madeline • Can you elaborate on the WOW clients enjoy by choosing the raw food lifestyle? • Could you add a sassy sound bite or two from clients whose lives have been transformed?

  22. Be Ready for Anything, 24/7 • Refer to the speaker packets for both of us. • “R&D” to create your own. • Then, when asked to pitch or contribute, you are ready to leverage your message over a much wider kettle of “big fish”

  23. Review of 7-Second Hooks • Marian Gigliotti • I am a management consultant who specializes in developing customized leadership training programs to help clients improve organizational performance by developing the skills of their leaders.

  24. Review of 7-Second Hooks • Karen Rothstein • Teens on the Edge is a consulting, coaching, and training business to keep students from dropping out of school. • She wants to be the go-to expert when your kid is on the edge of dropping out of school

  25. Homework for Next Week • Write your own new and improved bio. • Make a list of the top five media that are perfect for YOUR message. • Watch, read, or listen to them to see how your message can add value so you can make your own pitch! • Subscribe to www.helpareporter.com

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