How to choose an Ad Network

1. How To Choose An Ad Network 5 Questions you must ask Yourself

2. Overview • While it’s a nasty plan to not leverage the advantages of advertising once your company is ready to plan forward with it, it’s conjointly not a decent plan to blunder forward while not asking yourself some searching inquiries to make sure that you’re selecting the simplest ad network obtainable for your desire every selling campaign is completely different, every company has completely different messages and goals, and every style of advertising network offers completely different choices to assist them meet those goals. • Choosing the correct ad network is less of what you recognize, and a more of what questions you raise. 

3. 5 Questions You Must Raise From Yourself 1.What is your marketing strategy? This is the most basic of all the questions you'll be thinking about, in light of the fact that the appropriate responses will differ a lot from company to company. One of the main things you should consider while deciding what you're advertising system is (or ought to be) is the thing that your business procedure is on the grounds that will hugely affect what you need to impart to your clients. Overall, you need to have an in and out knowledge of your business strategy before you start asking questions of ad networks and PR firms.

4. 2. What type of campaign best suit your needs? • When you look into advertising market, you will see there are many different types of ad campaigns. You are not compelled to choose only one of them, perhaps, you can choose multiple of them as per your business needs. In today’s scenario, search based campaigns search based advertisements are the best way to find out what a consumer is looking for. For example, if a user is looking for Parker Pen Online, there is a strong chance he/she is intending to purchase it. or, if someone is looking for a recipe, he might be interested in cooking and more likely to buy a recipe book than a floral dress.

5. 3.What types of ads will best serve your interests? • There are plenty of options out there, for example, Text Ad, Video Ad, Image Ad, Multi-Media Ads etc. while, we all are aware that image and videos are more likely to draw user’s attention resulting to more likes, shares and conversions. However, how you work on its execution is another thing.

6. 4. What Platform You Chose to Reach Audience? • Decide it beforehand, whether you want your ad on mobile phone, desktop or smartphone? Where do you want to reach people, on a blog, on a webpage? There are a number of factors that effects the effectiveness of a campaign. • This is primarily decided by the target audience, decide who are people who you want to reach and check on which platform they are most likely to be.

7. 5.What audience are you trying to reach? • Different Ad Networks have different methods of targeting. Some use algorithms and detailed client list to make sure they fit the platform where they have been posted. • For example. with Apps Discover’s technology, one can actually get to know the number of relevant ads depending upon the pages that a viewer has recently visited not just the one he/she is on now. If they’ve been visiting a fashion website which focuses on women’s Dresses then it’s more likely that the viewer would be interested in dresses or similar clothing than buying a Saree.

8. Conclusion • Again, I would like to say the biggest questions can be answered by yourself, if you honestly think about what you are, where do you want to reach, what all resources you have etc. Once, you form a concrete answer to these questions, then choose the ad network that suits you the best and seems the most promising for the benefit of your organisation. • For all Mobile App Monetization solutions and affiliate Marketing Contact Apps Discover Technologies , A Global Mobile ad Network based out in India. • ContactNo:+91-124-4007787 & Email: info@appsdiscover.com