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The Gestalt Principles The visual world is so complex that the mind has developed strategies for coping with the confusion. The mind tries to find the simplest solution to a problem . : .

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  1. The Gestalt PrinciplesThe visual world is so complex that the mind has developed strategies for coping with the confusion. The mind tries to find the simplest solution to a problem.. : We visually and psychologically attempt to make order out of chaos, to create harmony or structure from seemingly disconnected bits of information.

  2. The study of gestalt originated in Germany in the 1920s. The prominent founders of Gestalt theory are Max Wertheimer, Wolfgang Kohler, and Kurt Koffka.

  3. Gestalt theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. These principles are: SIMILARITY CONTINUATION CLOSURE PROXIMITY FIGURE & GROUND

  4. Similarityoccurs when objects look similar to one another. People often perceive them as a group or pattern. .

  5. When similarity occurs, an object can be emphasized. If it is dissimilar to the others… it is called anomaly

  6. Continuationoccurs when the eye is compelled to move through one object and continue to another object.

  7. Closure occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information.

  8. Proximity occurs when elements are placed close together. They tend to be perceived as a group.

  9. The fifteen figures below form a unified whole (the shape of a tree) because of their proximity.

  10. Figure and GroundThe eye differentiates an object form its surrounding area. a form, silhouette, or shape is naturally perceived as figure (object), while the surrounding area is perceived as ground (background).

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