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Lite 98.7 “Coastal Carolina’s New Listen at Work Station!” Radio Content Analysis

Lite 98.7 “Coastal Carolina’s New Listen at Work Station!” Radio Content Analysis. Kelli Adcox Colleen Screen Jerilyn Slate. About Lite 98.7. Format - Light Adult Contemporary (Modern AC) Demographics – businesses, stay-at-home moms, etc Vibe – soft and relaxing.

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Lite 98.7 “Coastal Carolina’s New Listen at Work Station!” Radio Content Analysis

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  1. Lite 98.7“Coastal Carolina’s New Listen at Work Station!”Radio Content Analysis Kelli Adcox Colleen Screen Jerilyn Slate

  2. About Lite 98.7 • Format - Light Adult Contemporary (Modern AC) • Demographics – businesses, stay-at-home moms, etc • Vibe – soft and relaxing

  3. Lite 98.7 in the Morning(8-9 am)

  4. Lite 98.7 in the Afternoon(3-4 pm)

  5. Lite 98.7 in the Evening(8-9 pm)

  6. Differences in Day Parts

  7. What Did We Find? • Differences in day parts • Overall expectation of the station • Recommendations

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