What kind of media institution might distribute your media product and why?

1. What kind of media institution might distribute your media product and why? Nicole keighrey

2. IPC media • I have looked at different media companies including IPC media. IPC media produce many different magazines such as; Woman, TVTimes, Country Life, Rugby World, NME, Marie Claireand Ideal Home. • The publishing company already distributes NME magazine in the music category, but I think that as my music magazine is of a different genre, that they haven’t targeted before, they could reach a larger audience by distributing my magazine. Publishing my magazine is likely to be a successful diversification. • By allowing a large publishing company such as IPC media to distribute my magazine it is likely to be less costly and there may be more attraction to my magazine.

3. Bauer media • Bauer Media is another possible publishing company for me to consider. Some of the magazines they publish include; Heat, Grazia, Golf World, Mojo, Q, Kerrang, Practical Photography. • Although they already publish three different music magazines, they do not currently publish a magazine that is of the same genre as the magazine that I have created. This would open up a larger audience for both of us. However, as they already publish three music magazine they are less likely to be interested in my magazine.

4. Marshall cavendish • Marshall Cavendish would be another possible company that could publish my magazine as they are a worldwide company (part of Time Warner). They already publish a wide variety of magazines and books, therefore they have a lot of experience in this field. This would provide a broader audience for people to see my publications. • Norman Marshall and Patrick Cavendish established Marshall Cavendish in the UK in 1968. Since then, they developed a strong market presence in France, Germany and the US before expanding to other regions of the world, in particular Asia. Such a wide reach would be very beneficial to me.

5. conclusion • Out of these three publishing companies, I think that IPC Media is the best option as they do not currently publish many music magazines. Publishing my magazine would be beneficial to both my magazine and IPC Media as we would have access to a larger audience over a range of different countries. • If my magazine was published by such a large and well recognised media company, it is possible that more people will buy my magazine.