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Week 2: Creating / Selling / Distributing

Week 2: Creating / Selling / Distributing. Focus on: Coverage - Editing - Graphics Concept - Photography 1 - Finances Production - Photography 2 - Yearbook Campaign Reporting - Typography - Advertising Writing - Design 1 - Distribution Headlines - Design 2

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Week 2: Creating / Selling / Distributing

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  1. Week 2: Creating / Selling / Distributing Focus on: • Coverage - Editing - Graphics • Concept - Photography 1 - Finances • Production - Photography 2 - Yearbook Campaign • Reporting - Typography - Advertising • Writing - Design 1 - Distribution • Headlines - Design 2 • Captions - Design 3

  2. Today’s Agenda: • Notes on coverage • Practice Spread – Due tomorrow at the end of class. • Notes on concept • Notes on Production • Notes on Reporting • Notes on Writing • Fine tune your survey’s and interviews

  3. Day 6: Coverage MODULE 6: COVERAGE

  4. MANY _____________IMPACT COVERAGE. ONE KEY TO PRODUCING A RELEVANT YEARBOOK IS THE STAFF. THE TWO BASIC ____________OPTIONS BOTH OFFER YEAR-ROUND COVERAGE POTENTIAL. Coverage results from complete, balanced, relevant and dynamic verbal and visual _____________. Coverage 1 2 3

  5. THE MOST COMMON SECTION _____________USES A TRADITIONAL, ____________APPROACH. A UNIQUE METHOD OF __________________ MIGHT BE USED. Contentis often presented in ___________, organizingthe yearbook for the readers. Coverage 1 2 3

  6. The Most Common Sectional Organization is: • ______Pages 9) Coaches Corner Pages • Events Pages 10) Trip/Retreat Pages • _______Pages 11) Grad Pages • _______Mug Shot Pages 12) __________Pages • ______Mug Shot Pages 13) Art Design Pages • Administration Pages 14) __________Pages • ________Pages 15) Staff/Student Event Pages • Clubs Pages 16) __________Pages

  7. Two Methods of Organization: • ______________– a time element such as seasons or months that organize content. • __________– Combined coverage spreads are built on topics with coverage coming from all traditional content areas.

  8. Observe the following layouts and take note of what is good & bad about each spread… * Be specific with the observations you make.

  9. Coverage 1 2 3 STUDENT LIFE: Covers teen life in and out of school. This spread reports on weekends.

  10. Coverage 1 2 3 ACADEMICS: Covers learning in and out of the classroom. This spread reports on AP/honors courses.

  11. Coverage 1 2 3 SPORTS: Covers team competition and other student athletic activities. The spread reports on soccer.

  12. Coverage 1 2 3 ORGANIZATIONS: Covers the activities of school groups. The spread reports on music groups.

  13. Coverage 1 2 3 PEOPLE: Covers people by providing a visual record of students/staff. This spread reports on graduation.

  14. Coverage 1 2 3 SPECIALTY SECTIONS: Covers news, special topics or popular culture. This section reports on friends.

  15. Coverage 1 2 3 ADVERTISING: Dictated by budget and policy, this section might include business and/or personal ads.

  16. Coverage 1 2 3 INDEX: A listing of all students and topics appearing in the yearbook. Content is often included as well.

  17. THE LADDER DISPLAYS PAGE CONTENT, _______AND DEADLINES. THE LADDER ___________SHOWS PAGE CONFIGURATIONS. __________CAN BE PRESENTED IN A VARIETY OF OPTIONS. Content, deadlines and color are planned ona diagram called the________________. Coverage 1 2 3

  18. The Organizational Ladder Understanding the ladder will help to make decisions about locations of content. • _____pages – are displayed on the left. • Odd pages – are displayed on the right. • ___________– are even and odd pages appearing as units, separated by the gutter. • Multiples (also called flats) are 8 pages on one side of a press sheet, indicated by shading on the ladder; colour is purchased in multiples. • ___________– are groupings of pages that are printed on the same press sheet and folded into 16 page mini booklets, signatures are bound to make a complete book.

  19. Content can be presented in a variety of manners: ____________Module – a portion of a page or spread; can be displayed with other story modules on a spread to present different angles on the same topic. Page – a single page of content with the opposite page featuring a different, yet often related topic. ___________– The most common allocation of space, two facing pages presenting a variety of elements to tell a story. ________________Presentations – an important topic extending over two or more spreads, allowing for in-depth coverage.

  20. Coverage 1 2 3 The LADDER DIAGRAM is used to identify content, record deadlines, plan color pages and track pages.

  21. Coverage 1 2 3 The ladder diagram is organized by spreads, MULTIPLES and SIGNATURES.

  22. Coverage 1 2 3 MULTI-SPREAD PRESENTATION: Allows for in-depth coverage by using two or more spreads.

  23. Coverage 1 2 3 MULTI-SPREAD PRESENTATION: This is the second spread of a two-spread presentation on trends.

  24. Your 1st Layout Assignment: Instructions: In assigned partners you will be required to create a double page spread for a section of your choice of the yearbook. This spread will not be used in the yearbook, but will offer forms of assessment of your layout design, text integration, and integration of a theme. You will be able to use the actual Jostens website to practice becoming familiar with the programs functions and design styles. You must use a layout template for your design. Due tomorrow at the end of class. *Look through sample pages of previous yearbooks for this assignment for a guide on what to do well*

  25. Day 6: Concept MODULE 7: CONCEPT

  26. A strong__________concept captures a year’s uniqueness. UNIQUE EVENTS AND HAPPENINGS INSPIRE THEME IDEAS. THE THEME SETS THE __________FOR THE STORY OF THE YEAR. MANY ELEMENTS _____________TO DEVELOPING A THEME. A GOOD THEME MEETS CERTAIN _____________________. Concept

  27. A theme concept is explained through ____________development. A FEW WORDS CAN SET THE ________FOR THE THEME AND THE STORY OF THE YEAR. THE MAIN __________SPAWNS SECTION SPIN-OFF PHRASES. COPY GIVES THE DETAILS THAT TIE THE CONCEPT TO THE BOOK’S CONTENT. THE _________OF THE COPY SHOULD FIT THE THEME. Concept

  28. THE DESIGN OF THEME PAGES SHOULD HAVE A UNIQUE LOOK. _________________SHOW THE THEME’S RELEVANCE. TYPOGRAPHY SETS THE MEANING, TONE AND STYLE OF A THEME. _____________AND COLOR ADD PERSONALITY TO THE THEME. ____________development makes the concept stand out while addingunity and personality to the yearbook. Concept

  29. Concept COVER: Introduces the concept, either directly or subtly, and makes a positive first impression.

  30. Concept ENDSHEET: Complements the cover, supports concept and often showcases the contents listing.

  31. Concept OPENING: Documents the concept using dynamic photography and expressive writing.

  32. Concept DIVIDER: Indicates a new section and continues to develop the concept with words and photos.

  33. Concept WHOLE BOOK LINK: Folio tab design reinforces the concept and incorporates student photos.

  34. Day 6: Production MODULE 8: PRODUCTION

  35. Technology increases___________ CREATIONand submission options for yearbook staffs. COMPUTER-BASED PUBLISHING TRANSFORMS YEARBOOK ________________. DESKTOP PUBLISHING OFFERS “______________” TRAINING. ________________PUBLISHING PROVIDES FLEXIBILITY. Production

  36. PRINTS CAN BE SUBMITTED TO THE PLANT FOR ______________. PRINTS MUST BE CROPPED AND TAGGED FOR SUBMISSION. DIGITAL PORTRAITS CAN BE SUBMITTED ON CD. Photographs are converted to ___________ IMAGESbefore placement on the yearbook page. Production

  37. DEADLINES ARE DUE DATES, NOT POSTMARK DATES. PROOFS ALLOW FOR FINAL CHECKING BEFORE PRINTING. PROOF TEAMS CAN REDUCE MISTAKES AND INCREASE SPEED. Timely and accurate submission of deadlines and____________is essential for on-time delivery of yearbooks. Production

  38. Uploading Pictures As a yearbook team we will be responsible for taking photos and uploading pictures. As a class we will create a user-friendly uploading

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