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History

History. Founded in 1996 by Kevin Plank Plank started Under Armour in his grandmother’s basement in Washington DC Compression style T-shirt was Plank’s first prototype. Only generated $17,000 in the first year. 1999 - Warner Brothers contacted UA to

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History

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  1. History • Founded in 1996 by Kevin Plank • Plank started Under Armour in his grandmother’s basement in Washington DC • Compression style T-shirt was Plank’s first prototype. • Only generated $17,000 in the first year. • 1999 - Warner Brothers contacted UA to outfit movies Any Given Sunday and The Replacements

  2. History • In 2003, UA launched its first TV commercial, “Protect This House” • Plank opened UA’s first retail location in the Annapolis Mall in Annapolis, MD • Branched out of North America and opened a retail store in Edinburgh, Scotland

  3. Overview • Baltimore, MD • “Make athletes better through passion, design and the relentless pursuit of innovation.” • 5500 employees globally • Kip Fulks – Co-founder & COO • Brad Dickerson – CFO • Charlie Maurath – International President • Competitors: Nike, Adidas, and Columbia Sportswear

  4. SWOT Analysis Strengths: • High quality athletic apparel • Endorsed by symbolic athletes (Ray Lewis, Cam Newton, Tom Brady, etc.) • Increase in overall sales every year • Strong Corporate Culture Weaknesses: • Rely heavily on retail distribution (Dick’s, Sports Authority, etc.)

  5. SWOT Analysis Opportunities: • Global Expansion • Female Market • Expand into extreme sports market (MMA, BMX, etc.) Threats: • Intense Competition (Nike, Adidas, etc.) • Substitute Products

  6. Marketing Strategy • Focus on young consumers and teams • UA primarily sponsors young and upcoming athletes • Use passion and high intensity ads

  7. Products • Athletic apparel and footwear • Outerwear • Underarmor39 • Tough Mudder • NFL Combine

  8. Four Pillars of UA Giveback • UA Power in Pink • UA Freedom • UA Green • UA Youth Movement

  9. Financials • Ticker Symbol: UA • Stock Price:$49.82 • 2011 Annual Sales: $1.47Billion

  10. Future • Continue to grow and expand. • Branch out from being a primarily “football-centered” company, and dip into other sports industries. • Gain a larger global presence.

  11. Questions?

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