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Designed by Tony Little. FASHIONABLE. Technologically. ADVANCED. PROFESSIONAL. DURABLE. Contents. Background Technology/Superiority Distribution Product Assortment Brand Awareness Sales Opportunity. Background.
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Designed by Tony Little FASHIONABLE
Technologically ADVANCED
Contents • Background • Technology/Superiority • Distribution • Product Assortment • Brand Awareness • Sales Opportunity
Background • Created by Salutron Inc., founded in 1995, based in the Silicon Valley with offices worldwide. • Salutron began as a technology developer of heart rate solutions for commercial cardio equipment manufacturers worldwide. • In 2000, Salutron created a new market opportunity with episodic heart rate monitoring off the wrist for the sporting goods class of trade. • In 2008, Salutron created a brand called “Smart Health”, and began its journey into health and wellness monitoring. • In 2012, Salutron acquired Linea Research, based in Palo Alto, CA, to expand our leadership position in biometric monitoring devices. • Linea Research is contracted to perform research projects on biometric and neurological monitoring for the US Government (NASA, DOD, DARPA, DHS). • Salutron continues to be granted research projects to these government agencies.
Technology/Superiority • Waterproof to 3 ATM (90 Feet). • ECG Accurate Heart Rate at the simple press of a button. • Smart Health uses patented technologies to integrate heart rate into your calorie calculation. Our calorie calculation is NOT based solely on the motion of the accelerometer. • The Smart Health proprietary DDC (Dynamic Distance Calibration) is used to recognize the difference between a walking, a jogging or a running stride. DDC recognizes these activities are not the same, nor are the stride lengths. • The unique ESF (Enhanced Step Filtering) used by Smart Health eliminates the counting of most non-step activities, such as driving or biking. By utilizing ESF, Smart Health gives the user a truer understanding of their daily step count. • Visually monitor your activity hourly, daily or weekly with our AGD (Active Graphics Display). AGD allows for visual representation of your progress. • Customize your Daily Goal for Calorie, Distance and Steps. Track your progress on the home screen, visually or numerically, each day.
Distribution • Smart Health is currently distributed in over 35,000 retail outlets in the US and Canada. • The Smart Health brand is carried in the largest national pharmacy chains in both the US and Canada. • Online Distribution includes Amazon.com and Costco.com. • Smart Health has been expanding its distribution since 2008.
Product Assortment WALKING FIT WALKING STYLE
Brand Awareness Brand Awareness • Expansion of Brand and E-Commerce through utilization of new website at www.SmartHealthUSA.com
Brand Awareness Brand Awareness • Expansion of Brand and E-Commerce through utilization of new website at www.SmartHealthUSA.com • Development of unique social media campaigns to include partnerships with national events such as SXSW and Team In Training.
Brand Awareness Brand Awareness Brand Awareness • Expansion of Brand and E-Commerce through utilization of new website at www.SmartHealthUSA.com • Development of unique social media campaigns to include partnerships with national events such as SXSW and Team In Training. • Organization of Street Teams across major cities to help spread the word and grow a loyal base of brand followers.
Brand Awareness Brand Awareness • Expansion of Brand and E-Commerce through utilization of new website at www.SmartHealthUSA.com • Development of unique social media campaigns to include partnerships with national events such as SXSW and Team In Training. • Organization of Street Teams across major cities to help spread the word and grow a loyal base of brand followers. • Use of small community outreach to spread the word on the brand and grow its following. Implement Brand ambassadors around the country to help create a grassroots approach to brand awareness.
Sales Opportunity • This will be customized by us for each account meeting. • We will need a template slide that matches the rest of the presentation that we can enter the verbiage.