1 / 25

FASHIONABLE

Designed by Tony Little. FASHIONABLE. Technologically. ADVANCED. PROFESSIONAL. DURABLE. Contents. Background Technology/Superiority Distribution Product Assortment Brand Awareness Sales Opportunity. Background.

reeves
Download Presentation

FASHIONABLE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Designed by Tony Little FASHIONABLE

  2. Technologically ADVANCED

  3. PROFESSIONAL

  4. DURABLE

  5. Contents • Background • Technology/Superiority • Distribution • Product Assortment • Brand Awareness • Sales Opportunity

  6. Background • Created by Salutron Inc., founded in 1995, based in the Silicon Valley with offices worldwide. • Salutron began as a technology developer of heart rate solutions for commercial cardio equipment manufacturers worldwide. • In 2000, Salutron created a new market opportunity with episodic heart rate monitoring off the wrist for the sporting goods class of trade. • In 2008, Salutron created a brand called “Smart Health”, and began its journey into health and wellness monitoring. • In 2012, Salutron acquired Linea Research, based in Palo Alto, CA, to expand our leadership position in biometric monitoring devices. • Linea Research is contracted to perform research projects on biometric and neurological monitoring for the US Government (NASA, DOD, DARPA, DHS). • Salutron continues to be granted research projects to these government agencies.

  7. Technology/Superiority • Waterproof to 3 ATM (90 Feet). • ECG Accurate Heart Rate at the simple press of a button. • Smart Health uses patented technologies to integrate heart rate into your calorie calculation. Our calorie calculation is NOT based solely on the motion of the accelerometer. • The Smart Health proprietary DDC (Dynamic Distance Calibration) is used to recognize the difference between a walking, a jogging or a running stride. DDC recognizes these activities are not the same, nor are the stride lengths. • The unique ESF (Enhanced Step Filtering) used by Smart Health eliminates the counting of most non-step activities, such as driving or biking. By utilizing ESF, Smart Health gives the user a truer understanding of their daily step count. • Visually monitor your activity hourly, daily or weekly with our AGD (Active Graphics Display). AGD allows for visual representation of your progress. • Customize your Daily Goal for Calorie, Distance and Steps. Track your progress on the home screen, visually or numerically, each day.

  8. Distribution • Smart Health is currently distributed in over 35,000 retail outlets in the US and Canada. • The Smart Health brand is carried in the largest national pharmacy chains in both the US and Canada. • Online Distribution includes Amazon.com and Costco.com. • Smart Health has been expanding its distribution since 2008.

  9. Product Assortment WALKING FIT WALKING STYLE

  10. Product Assortment

  11. Product Assortment

  12. ACCESSORIZING OPTIONS

  13. Brand Awareness Brand Awareness • Expansion of Brand and E-Commerce through utilization of new website at www.SmartHealthUSA.com

  14. Brand Awareness Brand Awareness • Expansion of Brand and E-Commerce through utilization of new website at www.SmartHealthUSA.com • Development of unique social media campaigns to include partnerships with national events such as SXSW and Team In Training.

  15. Brand Awareness Brand Awareness Brand Awareness • Expansion of Brand and E-Commerce through utilization of new website at www.SmartHealthUSA.com • Development of unique social media campaigns to include partnerships with national events such as SXSW and Team In Training. • Organization of Street Teams across major cities to help spread the word and grow a loyal base of brand followers.

  16. Brand Awareness Brand Awareness • Expansion of Brand and E-Commerce through utilization of new website at www.SmartHealthUSA.com • Development of unique social media campaigns to include partnerships with national events such as SXSW and Team In Training. • Organization of Street Teams across major cities to help spread the word and grow a loyal base of brand followers. • Use of small community outreach to spread the word on the brand and grow its following. Implement Brand ambassadors around the country to help create a grassroots approach to brand awareness.

  17. Sales Opportunity • This will be customized by us for each account meeting. • We will need a template slide that matches the rest of the presentation that we can enter the verbiage.

More Related