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Bridging the Chasm…

Bridging the Chasm…. To profitable mass-market consumer and business broadband services by offering a mix of media-rich content and applications across heterogeneous networks.

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Bridging the Chasm…

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  1. Bridging the Chasm… • To profitable mass-market consumer and business broadband services by offering a mix of media-rich content and applications across heterogeneous networks. • By focusing on both the business and technology aspects leading to successful broadband deployments and by addressing challenging questions service providers may be facing. • By presenting interoperable and deployable solutions focusing on consumer and business applications and financial models, as well as the enabling technologies behind advanced broadband services.

  2. Trends • Almost 20M households have broadband connectivity • How to target the next 20M – the mainstream? • Acquisition costs and uses of connectivity are different… marketing need to be more targeted • No single ‘killer application’ • Display devices blur for younger people – PC vs. STB considerations don’t need to drive decision-making

  3. The Service Provider Quandary • Most broadband access provides simple connectivity. • But the next wave of broadband customers are looking for media services and family room broadband. • Carriers not (yet) an integral part of the broadband application and content value chain. • Needs to change if carriers are to profit from mass market service, due to costs of delivering required bandwidth • Cost declines alone won’t cut it

  4. The Good News • Enabling technologies, applications, and the ROI models to back up deployments are all proven • Carriers having success with content/application partnerships • SBC/Yahoo • Verizon/MSN • Consumers are willing to pay for quality content (and the providers are willing to supply it) • RealOne • MovieLink, CinemaNow • Apple iTunes Store

  5. The Bad News • DRM issues still unresolved • Worldwide sales of music CDs, records and cassettes fell for the third year in a row, hit largely by rising Internet piracy in the United States (IFPI, April, 2003) • DVD copying becomes mainstream • Need an informed legislature (and public)

  6. What are the Applications? Voice Conferencing Training Security Music Video Storage Games

  7. What are the tools? • Enabling Technologies Access Anywhere Infrastructure and QoS Content Aggregators and Brokers Multicasting

  8. What are the tools? • Enabling Technologies Edge Content and Application Hosting Subscriber Policy Mgt. Digital Rights Mgt. Back-Office Systems Billing; Minimize OPEX

  9. Putting the Puzzle Together Back Office Edge Hosting DSL, WiFi, etc. PC, STB, etc. Content / Application Sources and Aggregators Policy Voice, Video, Games, Music, Security, Training, Storage, Conferencing Multicast Bandwidth, QoS DRM

  10. BCD Forum End-to-End Services Demonstration at SuperComm 2002

  11. Service Viability DemonstrationBCD Forum, SuperComm 2003 The Enablers of Broadband: Deployable technologies The Remote Office Bridging the Chasm: Start Here System Hardware The Business Of Broadband Optimize Bandwidth Enforce Subscriber / Application Policy; Bring Content to the Edge Network Integration and Design Demos Ideas Finances Technologies Dynamically Implement QoS; Reduce Service Activation Costs BCD Forum Information and Company Literature Financial Modeling Recognize Revenue and Limit Access to Content Content Aggregation Presentation Theater - Check schedule for companies and topics The Home: Quality VoIP Presentation Schedule The Home: Games and Tunes Check with a BCDF representative for availability The Home: Broadband Video Services Wireless access available throughout the exhibit MeetingArea The Connected Office: Interactive Business Video BCDF BCD Forum Hall C1 Booth 10327 b The Connected Office: Business VoIP

  12. The BCD Forum: Why? • Most fora focus on physical layer technologies (i.e., ATM Forum; DSL Forum) or protocol development (IETF). • The industry requires an organization that focuses on the business and application layer issues for end-to-end services, and spans all access technologies

  13. The BCD Forum • The BCD Forum is an independent non-profit trade association that addresses the business of broadband. • Members, which include some of the most important players in the broadband industry, work collaboratively to identify the issues, options and opportunities associated with monetizing broadband networks. • Members demonstrate that multi-vendor solutions can profitably deliver content-rich consumer and business services across both wireline and wireless networks. • Membership consists of service providers, content providers, and hardware and software providers. • For more information, visit www.bcdforum.org

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