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Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker. Positioning Statement. For real estate agents who seek to offer a wider range of services to their clients,

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Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

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  1. Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker

  2. Positioning Statement Forreal estate agents whoseek to offer a wider range of services to their clients, TopPriceoffers a complete web service including a new auction mechanism which enables realtors to quickly and efficiently reach the optimum price between the buyers and the seller. Unlikethe traditional methods employed by today's realtors (list price, offer, counter-offer, etc.), our product ensures that the person who values the property the most is able to acquire it, enabling the realtor to effortlessly increase his client capacity and commission.

  3. Real Estate Methodology

  4. The TopPrice Clock Auction Price Auction Start Auction End Phase 1 Phase 2 Buyer 4 Buyer 3 End Price Buyer 2 Buyer 1 Start Price Time 3:00 3:30 4:00 4:30 5:00

  5. Market Opportunity $330B Total Real Estate Market $57B Commercial Real Estate $5B High Demand Commercial Properties

  6. Go To Market Strategy • Direct Sales • Sales Force • Referral system • Founder Networks

  7. Business model Pricing Tiers Subscription Based Referral Discount

  8. Risk Analysis Market Team • Five founders • More difficult to agree on large company decisions • Less equity for each person • Slow adoption into industry • Building initial user base • Adoption by small franchises • Obtaining corporate partnerships Technology Capital • Low Risk • License required IP • Marketing costs exceed projections • Meetings milestones to obtain Series A funding

  9. Timeline

  10. Projected Cash Flow

  11. Projected User Growth

  12. Questions?

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