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New days: Self-publish

Can (must?) there be a fundamental shift to empowering local information sources to deliver news through local media in new ways. New days: Self-publish. Youth sports team, garden club, private school can: Post news instantly to their own website (very low cost)

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New days: Self-publish

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  1. Can (must?) there be a fundamental shift to empowering local information sources to deliver news through local media in new ways

  2. New days: Self-publish • Youth sports team, garden club, private school can: • Post news instantly to their own website (very low cost) • Post news instantly to their own Facebook page (free) • Email news to their community (almost free) • Record videos of their news and post to their own YouTube Channel (very low cost) • Tweet news or links to their news/videos (free) • Post blogs with unlimited word counts and freedom to expound on topics important to them/their communities (free)

  3. Individuals can do all of the above …and more … with their news • Their engagements/weddings • Their children’s births • Their promotions • Their winning shots • Their opinions

  4. News sources self-publish • Public schools, local governments, chambers of commerce all doing the same thing … • All have websites, social media feeds … audience just a click away • ALL GOING DIRECT

  5. Communities still need objective journalism • None of this replaces the need for journalism: • Reporting • Story telling • Fact-finding • Exposing • Uncovering • Spotlighting • Giving context, background, history

  6. We need both • We agree that self-publishing & direct digital marketing do not replace journalism • But if both the advertisers and lots of the information sources no longer need us as badly ….. • Don’t we need to do different?

  7. Appeal to the self-publishers • Embrace local news and information that comes direct • Make easy • Make appealing • Make “professional” • Give them tools • Give them wider reach • Give them new audience

  8. Xtraxtra.com

  9. Xtraxtra.com How it Works

  10. Xtraxtra.com How it Works

  11. Xtraxtra.com South Boston • Community Partnership Coordinators (Imani, Mary, Hannah) • How we promote engagement

  12. Xtraxtra.com South Boston Framingham Cambridge Medford • Boys & Girls Clubs of Boston • Curley Community Teen Center • Doc Wayne Youth Services, Inc. • Generations Incorporated • Notre Dame Education Center, Inc. • South Boston Neighborhood Development Corporation • South Boston Neighborhood House • West Broadway Task Force • Danforth Art • Framingham Artists Guild • Framingham Public Library Foundation • JFS of Metrowest • Leadership Metrowest • Performing Arts Center of MetroWest • English At Large • Friends of Medford Family Network • Medford Jr. Mustangs • Greater Medford Visiting Nurses Association Dedham Weymouth Milton

  13. Xtraxtra.com Non-profits “I’m a big believer in this concept and think the idea is very, very cool. The site is easy to use and (Imani) has been a tremendous help. ” - Daniel Smith, Development, Generations, Inc. – South Boston “It’s been a win-win for us. Any free (publicity) for a non-profit is really helpful, and the points system is really cool. We promote our content on xtraxtra through our other social media, but it’s nice to have it on a professionally organized platform that is different than social media.” • - Kristen King, Marketing & Development Assistant, • Notre Dame Educational Center – South Boston

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