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Innovator Roundtable Dinners

Growing Revenue. Innovator Roundtable Dinners. Global Summit October, 2012. What are IRDs?. IAB Interpretation. Bring members together in intimate setting Scene setters for debate and networking Let participants control direction of conversation. IRDs Are a Good Business…. Good margins

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Innovator Roundtable Dinners

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  1. Growing Revenue Innovator Roundtable Dinners Global Summit October, 2012

  2. What are IRDs?

  3. IAB Interpretation • Bring members together in intimate setting • Scene setters for debate and networking • Let participants control direction of conversation

  4. IRDs Are a Good Business… • Good margins • Dinners can be “publisher facing” or “agency/marketer facing” • Sponsor pays for dinner and all logistics

  5. But These are Essential • Good database to select invitees • Cooperative sponsors with managed expectations • Deliver promises to guests

  6. Room Set Up

  7. Execution • Pre-dinner • 2 months before: Pick date, city, audience • 1 month before: Select venue, create topic, send invites • Onsite • Network, eat, discuss • Post-dinner • Thank you notes

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