Utility Knives and Blades 2010 Program and New Products

1. Utility Knives & Blades4-Point™ Snap Blades & New Handles Utility Knives and Blades2010 Program and New Products

2. Agenda • Category Overview • Consumer Insights • Product Innovation • Current Offering (Trap)

3. Category Overview

4. Hardware THD 19% 30% 24% 10% 17% Lowe’s I/C Other Key Takeaways N.A. Channel Overview N.A. Retail $280MM • Home Centers and Hardware Store are the preferred convenience destinations • Key Users • Drywallers (#1 consumer of UKBs) • Carpenters • Roofers • DIYs • Purchase Driven by: • Ease of shopping • Right product for application • Value offering • Everyday pricing

5. Other/Private Label 29% Stanley 52% IRWIN Kobalt Husky 5% 4% 10% Key Takeaways IRWIN is the newestand fastestgrowing brand N.A. Market Share • Stanley is the Market Leader • Created the UK&B • Trusted name • Wide array of brands • Bostitch, FatMax, FM Extreme, and DeWalt • No one has truly innovated the carbon blade, still the #1 type of blade used globally (i.e. giving consumers what they want ) • House Brands Growing • Folding knives (2nd most popular knife handle) • Snap & Specialty knives • Many Different Private Label Players • IRWIN first offered UKB products in 2004 N.A. Market Share (by brand)

6. 2004 2005 2007 Initial Offering

7. Old UKB Offering

8. (5) New Knives & (5) New Blade Skus – Available Now New UKB Offering

9. Consumer Insights

10. End User Profiles & User Assumptions Drywaller 36% of Market Roofer 20% of Market MRO 14% of Market General Contractor 20% of Market What we thought we knew about the drywaller…

11. Target End Users • Roofers: • Tool security important • Loose pieces get thrown away • Temperature effects the materials being cut • Drywallers: • Choke up on “nose” • Measure and cut quickly • Drywall dust ruins tools • Cuts blades for fresh tips • Contractors: • Durable Design • Quick easy blade change • Secure internal parts

12. Today Tomorrow User Observations & Validations Sharpening or cutting their blades for new tips Drywallers are 36% of the market Key Needs 1) Tip Sharpness 2) Durability 3) Life Give the user what they want! Purchase Drivers 1) Product Performance 2) Precision 3) Price 4) Pack Size (Bulk) Validated Consumer Insight Data

13. Product Innovation: 4-Point™ Snap Blades

14. Advantages of 4-Point™ 4-Point™ Snap Blade Innovation • 4 Points in (1) blade Doubles the Life of the Blade • Convenience of a snap blade, rigidity of a trap blade • 4 notches for greater depth of cut and/or to maintain blade length • Available in 5, 10, 50, and 100 packs * versus traditional IRWIN carbon blades MEETS TOP 3 UTILITY BLADE USER NEEDS: (1) Tip Sharpness, (2) Durability, (3) Life

15. Product Innovation: New Utility Knife Handles

16. Drywall Fixed Knife Consumer Insight on Utility Knives • Slim Nose: Allows for greater control & ease of use when using tape measure • Tool-free Blade Access: For easy blade changes • Tight Seam Design: Prevents drywall dust from “caking up” knife Drywallers

17. ProTouch™ Retractable Knife Consumer Insight on Utility Knives • Quick Change Feature: Allows for quick blade changes • Extra Blade Storage: Holds up to (10) blades • Tool Security: Change blades without opening knife, losing pieces • Trigger Grip Design: Easier for cutting on the pull Roofers

18. General Contractor Knife Consumer Insight on Utility Knives • Durable Design: “Gets the Job Done” • Easy Blade Access: For fast blade changes • Secure Parts: To prevent dropping/losing components • Removable Blade Housing: For cleaning debris after use Contractors

19. Carpet Knife Consumer Insight on Carpet Knives • Angled Handle: Keeps hands above the material • Blade Rigidity: To ensure straight cuts in flooring material • Tool-Free Access: Quick and Easy blade changes • Blade storage inside the handle Flooring Specialists

20. Linoleum Knife Consumer Insight on Linoleum Knives • Hooked Blade: For cutting on the pull • Durable Blade: Users want the ability to re-sharpen • Durable Handle: Resistant against drops and jobsite conditions Flooring Specialists

21. Folding Utility Knife Consumer Insight on Folding Knives • Compact Design: Fits into the pocket • Durable Design: Holds up to jobsite conditions • Quick Change Design: Change blades quickly @ 45º • Belt Clip: Clip onto pocket or belt for easy access General Contractor

22. Self-Retracting Safety Knife Consumer Insight on Safety Knives • Self-Retracting: To prevent puncturing • Ergonomic Design: Reduces Hand Fatigue • Tool-free Access: Quick and Easy blade changes MRO

23. Current UKB Offering Current UKB Offering

24. 20011: (5) New Knives & (5) New Blade Skus – All Shipping Now Full Line UKB Offering

25. New IRWIN Utility Knife Blade Lineup

26. New IRWIN Utility Blade Lineup NEW NEW 4-Point Snap Blade Bi-Metal Utility Blade Hook Blade (Roofing) 18mm Bi-Metal Snap Blade Carbon Utility Blade Carpet Blade (Carpet & Flooring) 18mm Carbon Snap Blade Safety Utility Blade 9mm Carbon Snap Blade

27. Edge Stays Sharper 3X Longer* Shatter-Proof, Safer to Use Best Heavy Duty Blade Available Incredible Value Proposition “Bi-Metal blades virtually eliminate injuries from flying chards of steel. Since the last 3X longer, associates change blades much less, which reduces their risk of getting cut.“ -Kurt Smallwood, Safety Manager Main Benefits of Bi-Metal Blades Bi-Metal Blade Innovation * versus traditional IRWIN carbon blades

28. New IRWIN Utility Knife Handle Lineup

29. New Blade/Handle Combinations (Rolling Changes) Construction Handles & Blade Pairings Construction Handles General Use NEW Bi-Metal Utility Blade 4-Point Snap Blade

30. Flooring Tools are New to Our UKB Handle Offering Specialty Handles & Blade Pairings Drywall Flooring Handles NEW Safety Utility Blade Carpet Blade (Carpet & Flooring)

31. Set Up Information Setup Information (CDN)

32. Continuous New Product Innovation New UKB Offering