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Advances in instore location technology

RETAIL TECHNOLOGY TREND REPORT. Tracking the modern shopper. Advances in instore location technology. May 2014. Sarah Herrlein . Senior Retail Technology Analyst. New threats for the retail industry Technology can be a remedy How does it work and who is doing what?

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Advances in instore location technology

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  1. RETAIL TECHNOLOGY TREND REPORT Tracking the modern shopper Advances in instore location technology May 2014 Sarah Herrlein Senior Retail Technology Analyst

  2. New threats for the retail industry Technology can be a remedy How does it work and who is doing what? Issues to be considered Looking ahead Contents All data correct at time of publishing.

  3. 1.New threats for the retail industry

  4. Increasingly hectic work/home schedules • Rapid changes to demographics, consumer lifestyles and technology are piling increasing pressure on retailers… • 1. New threats for the retail industry Two working parents More commuting Smartphone/tablet Penetration rising Increasing single person households Internet access anytime, anywhere Shift towardsurban dwelling Better informed Tech-savvy generations Ageing population

  5. …Meaning a wealth of questions must be answered and decisions made as how best to tackle those issues arising from the new retail environment. • 1. New threats for the retail industry How transparent do I need to be? Does online need offline? Retain visible brand presence Tap emerging markets for growth Focus on stability in domestic market Shift operations towards online Is big-box dead? Appease customer with convenient stores Tight control over operating costs Am I safe from Amazon? How much customer data can I use ? Abide by privacy laws Offer personalised/ targeted promotions Which channel do I prioritise?

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