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Amazon Kindle DX

Amazon Kindle DX. Adriana Masnyj Raquel Flores Andrew MacDonald Christofer Russo. Company Overview Amazon was founded by Jeff Bezos in 1994 and was launched online the next year Was first an online bookstore Soon diversified to selling CDs, DVDs, and MP3s

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Amazon Kindle DX

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  1. Amazon Kindle DX Adriana Masnyj Raquel Flores Andrew MacDonald Christofer Russo

  2. Company Overview Amazon was founded by Jeff Bezos in 1994 and was launched online the next year Was first an online bookstore Soon diversified to selling CDs, DVDs, and MP3s By 2001, the company was generating losses of up to $1.4 Billion Bezos decided to restructure the company’s plan He started by laying off 15% of its workforce (1,300 workers) They developed algorithms to become more efficient in storing and delivering merchandise They also expanded by selling products from other companies’ warehouses By the end of 2001 they had their first profit (1 cent per share) Today, Amazon is America’s largest online retailer with nearly three times the sales of the runner-up

  3. Goals At Amazon, we want to be the largest online retailer in America and keep on growing We want to be the number one e-book seller by being the most convenient and competitive Strategy We will focus on the e-book sales as that is where lies all the opportunities People will buy one or two e-reader devices but will use them to read multiple books We want to attract even users or other brands to our bookstore

  4. Company Mission and Vision • Our mission underlines our purpose as a company. We make it our mission to promote a new and improved way of reading in which: • Natural resources are protected by eliminating the need of paper • Wireless device where any book in the world can be delivered to a user in seconds • Readers are provided with a convenient method to carry their library • Our vision is to make reading more accessible and more fun in a fast evolving world.

  5. VRINE Model Value - 4 Enables Amazon to take advantage of a large expanding market Sales of e-books has outnumbered sales of hardcover books Rare - 3 Recently started to expand with all new devices Still many people who have not tried devices Inimitability - 1 E-reader industry is growing very quickly and many new devices are coming into the market Nonsubstitutability - 3 Books, laptops, magazines, newspaper Exploitability - 4 Amazon has good reputation Bookstore is easily accessible

  6. Balanced Scorecard • Financial perspective • Profitability - measure market share, target: increase profit gain, initiatives: enhance productivity strategy • Revenue Growth - measure of revenue, target: bring in more revenue, initiatives: market cheap Kindle, make apps available on other devices • External perspective • Customer satisfaction - measure by customer surveys, target: increase of customers, initiatives: good quality of product and service • Good price - measure of # of Kindles sold, target: increase of e-books sales, initiatives: cheaper device • Reliable delivery - measure of # of seconds to download book, target: easier access to e-books, initiative: good relationship with service provider

  7. Balanced Scorecard • Internal Business Process • Quality - measure of # of complaints/ comments, target: produce effective and efficient devices, initiatives: improving on quality control • Design productivity - measure by customer needs, target: create a convenient device, initiatives: research what consumers want • Availability - measure order and delivery time, target: raise e-book sales, initiatives: maintain and update features • Learning and Growth • Innovation - measure by customer needs, target: Provide the best e-reader, initiatives: Learn from previous versions to make improvements • Leadership - measure by # of e-books sold, target: Kindle in every household, initiatives: Make Kindle format compatible with other devices

  8. Pools Generating Profit: • E-Book Sales (25%) • Complimentary Products (20%) • Newspaper/Magazine Subscriptions (10%) • Component Manufacturing (7.5%) • Device Manufacturing (2.5%)

  9. We will be successful in the E-reader industry. We will accomplish this by selling the device for a lower cost than competitors . Our low profit devices will offer more availability to sell our eBooks to a higher market at a higher price. • Winning for our company means to achieve our goal of being the best and most convenient provider for eBooks.

  10. Resources and capabilities • Amazon Bookstore • Reputation as a reliable online retailer • Application free on other devices • Opportunities • Bad economy; lowered price of device • Want and hype for eReaders • Access to wireless bookstore wherever one is • Barriers • Competition, barriers to entry are low • We are going to maintain being an eReader device • What we need to win • Relationship with AT&T and publishers • Relationship with other devices to allow Apps

  11. Thank you!

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