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New Mexico Broadband Program Internet Tools for Small B usiness Success

New Mexico Broadband Program Internet Tools for Small B usiness Success. Module 11 Social Media Administration. Internet Tools for Small Business Success Class Series. Terminology & Planning Communication & Collaboration Accounting & Finance Intro to Online Marketing E-Newsletters

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New Mexico Broadband Program Internet Tools for Small B usiness Success

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  1. New Mexico Broadband ProgramInternet Tools for Small Business Success Module 11 Social Media Administration

  2. Internet Tools for Small Business Success Class Series • Terminology & Planning • Communication & Collaboration • Accounting & Finance • Intro to Online Marketing • E-Newsletters • Websites & Blogs • Search Engine Optimization • E-Commerce • Introduction to Social Media Marketing • Facebook & Twitter • Social Media Administration • LinkedIn

  3. Primary Business Components • Planning • Operations • Accounting & Finance • Sales & Marketing • Hiring Accounting & Finance Operations Planning Management & Hiring Marketing & Sales

  4. How This Class Works Discussion Demonstration Hands-on Exercise

  5. How This Class Works • Divided into Core Business Elements • Internet Tools for each Element • Terminology • Realm of tools • Choosing the right tool for your business • Getting Started

  6. Today’s Class Goals • Understand and discover the advantages of setting up Google Alerts • Learn to manage Google Alerts • Understand the definition of social media Dashboards • Learn how using Dashboards can save time

  7. Email updates of the latest relevant Google results (web, news, etc.) based on your queries. ALERT

  8. Google Alerts

  9. Setting a Google Alert

  10. Google Alert Email Results

  11. Google Alert Email Results

  12. Managing Social Media: Social Media Dashboards Dashboard graphic from http://www.unilyzer.com/

  13. Terminology Social Media Dashboards Tools that allow you manage and update multiple social media platforms (Twitter, Facebook and more) from a computer, iPhone, Android, or BlackBerry device

  14. Managing Social Media: Social Media Dashboards • http://tweetdeck.com • http://ping.fm • http://netvibes.com • http://hootsweet.com • http://seesmic.com • http://unilyzer.com • http://gist.com(for managing your contacts)

  15. HootSuite

  16. Getting Started with HootSuite

  17. Getting Started with HootSuite

  18. Getting Started with HootSuite Let’s see how it works http://www.youtube.com/watch?v=gqebLAGUc1Q&feature=related

  19. Review of Class Goals • Understand Google Alerts & discover the advantages of using them • Learn to manage your Google Alerts • Understand the definition of social media Dashboards • Learn why using Dashboards can save you time and effort

  20. We appreciate the time you spent with us.We hope to see you at the next training! These materials were created collaboratively by the New Mexico Department of Information Technology, Fast Forward New Mexico, and the New Mexico State Library, under grants provided by the National Telecommunications and Information Administration. These materials are not to be used for profit. Connecting you to a world of opportunities

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