New Technologies and the Music Press

1. New Technologies and the Music Press LO: To be able to demonstrate understanding of media products and the ways they are produced and consumed.

2. Primary Goal – To make money What are they selling? Gratification (satisfaction) What does it look like? Distraction/entertainment Taking the user away from worries and responsibilities A sense of self Giving the user a range of social norms (stereotypes) to compare themselves against. Aspirations to be/have more. A sense of belonging Giving the reader a range of people who share their ideals (who think like they do) and a base for building relationships Knowledge and education about topic/society Giving the user a sense of personal growth, confidence to engage in the conversation and even, an opportunity to be superior (sometimes)

3. Uses and Gratifications Theory • Distraction and Entertainment

4. Uses and Gratifications Theory • Sense of Self

5. Uses and Gratifications Theory • Sense of Belonging

6. Uses and Gratifications Theory • Knowledge and Education

7. Different Uses of Social Media Platforms Typical Uses - Professional Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations

8. Different Uses of Social Media Platforms Typical Uses - Chat Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations

9. Different Uses of Social Media Platforms Typical Uses – Image Sharing Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations

10. Different Uses of Social Media Platforms Typical Uses – Video Sharing Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations

11. Different Uses of Social Media Platforms Typical Uses – Curration Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations

12. Different Uses of Social Media Platforms Typical Uses – Music Sharing Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations

13. Log in/out requirement Supply email address They can identify (and watch) your online presence (static) Tailor site content to your habits Music Site Home Page Is it a website? Or is it a Social Networking site? • Masthead • Brand Identity • (static) Slogan or image Supports brand id (Static) Advertising Once they have your details, this can become ‘bespoke’ (not static) Colour Scheme Supports brand id (Static) Search Bar Navigate site (static) Navigation tabs OR Menus Links to ‘personal spaces’ that are familiar and spaces to be explored (static) Updateable content Videos/photos/text Posted in Carousels/roll over frames To maximise content (not static) Live Feeds From Twitter or their own comments app Lists Playlists, artiste lists, genre lists All keep user on site longer Links to external social networking sites Type of synergy – both sites win by generating more traffic Distraction/Entertainment A sense of self A sense of belonging Knowledge and Educations More traffic + time spent on site = lures more advertising companies = more revenue