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The Avaya Collaborative Cloud The Synergy of SaaS & Network Virtualization

The Avaya Collaborative Cloud The Synergy of SaaS & Network Virtualization. Steve Regini Director Global SI/SP Strategy, Sales CTO Avaya. @SteveRegini. Agenda. The Avaya Collaborative Cloud:

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The Avaya Collaborative Cloud The Synergy of SaaS & Network Virtualization

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  1. The Avaya Collaborative CloudThe Synergy of SaaS & Network Virtualization Steve Regini Director Global SI/SP Strategy, Sales CTO Avaya @SteveRegini

  2. Agenda • The Avaya Collaborative Cloud: • Real-time SaaS + Virtualization (application, network, desktop) = Transcend resiliency and deployment barriers • Concept Study - Service Provider • Key Learnings & Summary

  3. Introduction • Software as a Service (SaaS) brings a new horizon to innovation “hosters” and their customers • Avaya’s Collaborative Cloud brings forward our industry-leading real-time applications to this space • Virtualization is no longer just an application discussion - we need synergy between application, network & desktop • Break the boundaries of traditional resiliency and deployment schemes by way of a virtual switching fabric • After this session, you will be better understand how Avaya’s combined SaaS portfolio and networking portfolio can deliver host organizations unique deployment flexibility

  4. Rise of the Cloud INFRASTRUCTURE COST AND COMPLEXITY 80% RISE OF THE CLOUD of large enterprise IT managers are at least in trial stage for cloud computing initiatives CONSUMERIZATION OF IT 4million 84% millennial enter the workforce each year MULTIGENERATIONALWORKFORCE of organizations have a remote workforce MOBILE AND DISTRIBUTED WORK 70% Source: EsnaTech 2012 of IT budgets are spent maintaining inflexible & siloed data centerequipment 11% of information workers visitsocialnetworking sitesfor work

  5. Business Issue: The Promise of the Cloud • Why Enterprises are looking to cloud communications ? • Fueled by growing trends with email (Google), CRM & ERP (Salesforce.com), instant messaging, web conferencing . . . • The need for business transformation • Shift expenditure - capex to opex, ROI • Integrate communications into business apps • Improved speed and efficiency • Rapidly deploy applications • Future proof technology • Simplification and consolidation • Outsource complexity - measure, analyze, optimize • Benefit from elasticity and availability of the cloud 1 2 3

  6. Problem: What’s Missing? • The cloud is highly fragmented with niche Communications as a Service applications… • Going after hosted collaboration and contact center markets requires hosters to integrate silo solutions - complexity… • Cannot assume all real-time apps can be delivered with cloud elasticity & resiliency... • The existing challenges for hosters to realize the promise and capture the opportunity . . .

  7. Solution: The Avaya Collaborative Cloud APPLICATIONS & SERVICES Networking Unified Communications Contact Center single, open, scalable communications architecture Enhance it. Integrate your business applications to enhance the cloud Use it. Access services through public & hybrid cloud Build it. Cloud gradenetwork Deliver it. Deliver cloud services Partners Organizations

  8. The Avaya Collaborative Cloud Cloud Enabled SaaS The Avaya Cloud Cloud Network • UCaaS • CCaaS • VaaS • Federation • AvayaLive • COS • GovOS • VENA • Collab POD Avaya VENA AvayaLive Customer Experience Collaboration & Conferencing Messaging Open, scalable, reliable architecture Voice & Video Mobility

  9. Avaya Aura® Virtualized Environment Avaya Aura® VMware vCenter Server Avaya Aura® applications supporting virtualization with VMware* System Manager 6.2 Communication Manager 6.2 (includes Call Center Elite) Session Manager 6.2 Presence Services 6.1 Utility Services 6.2 Secure Access Link 2.2 Application Enablement Server 6.2 WebLM 6.2 ACE 6.2 VMware vSphere VMware vSphere VMware vSphere

  10. Avaya Cloud Enablement for UC & CC

  11. Avaya Cloud Enablement for UC & CC • Large Dedicated Hosted UC • Communications Manager (CM) • Session Manager (SM) • Systems Manager (SMGR) • Agile Communication Environment (ACE) • Avaya Aura Conferencing (AAC) • Avaya Aura Presence Server (PS) • Hosted Flare Experience • Software as a Service • Avayalive Engage • Hosted Flare Experience • Federation • Avaya Aura Conferencing (AAC) • Large Dedicated Hosted CC • Contact Center Elite (CC Elite) • Avaya Aura Experience Portal (AAEP) • Work Force Optimization (WFO) • Call Management System (CMS) • Avaya Aura Messaging (AAM) • Avaay Aura Conferencing (AAC) • Avaya Media Server (AMS) • Shared Hosted UC & CC • Communications Manager (CM) • Contact Center Elite (CC Elite) • Session Manager (SM) • System Manager (SMGR) • Agile Aura Messaging (AAM) • Avaya Aura Conferencing (AAC) • Avaya Media Server (AMS) • Avaya Aura Presence Server (PS)

  12. Avaya Cloud Enablement for Video Federate any Existing Open Standard Video to . . The Best Client and Room Experience, over . . Any Communications Network and BYOD, with . . The Best Price for Performance ! Private Public 3G/4G ISDN IMS H.323 3rd Party Client Video 3rd Party Room Based Video SIP

  13. Value: Key Differentiators for Hosters • Avaya’s Cloud Enabled SaaS portfolio deploys on a single, scalable, open SIP-based ecosystem • Allows hosters to provide services to multiple market segments without complicated system integration • Provides dedicated private cloud, shared public clouds, and hybrid clouds all from one architecture • Provides migration paths for premise-based solutions • Provides very rich & flexible VMware deployment model • Beyond the richness of the application model, Avaya has pioneered a unique approach for end-to-end virtualization…

  14. End-to-End Virtualization Built for Purpose Cloud: • Avaya Aura Principles • + Avaya Aura VE • + Virtual Fabric • + VCenter & Virtual Provisioning Service • + Virtual Desktop Thin VDI Client Avaya VENA

  15. VSP7000 Fabric Interconnect • Horizontal Chassis • Most traffic goes rack-to-rack, directly between servers • Cross-rack capacity crucial • Terabit-class interconnect avoids congestion & latency • Avaya delivers the industry’s only multi-Terabit, non-blocking Horizontal chassis • Alternatives introduce congestion & latency, additional equipment & hops, consume more ports. The future: East-West traffic will dominate Data Center traffic* – 80% Top-of-Rack Switches Racked Servers

  16. VSP7000 Fabric Interconnect ERS 8800 Core – GbE focus Distributed ToR extends the virtual backplane between Server Pods VSP 9000 Core – 10GbE focus Switch Clustering Horizontal Chassis • Best-in-Class Bandwidth • Price / Performance Leader • Expandable to Eight Racks Wide • Energy Efficient • In-Service Maintenance • Lifetime Hardware Warranty GbE Servers – up to 1.1Tbps capacity 10GbE Servers – up to 5.1Tbps capacity

  17. Avaya Virtual Provisioning Service VM Mobility • Transparent Network Services • Removing Boundaries • Simplified Infrastructure • Reduce Human Error Factor Network Virtualization simplifies VM Mobility and Network Management completes the solution • Connectivity template applied to VM • Application Server template applied • VM moved identified • Connectivity template auto reapplied to VM • Application Server template applied Network Core Virtual Service Network Server Server Open API VPS vCenter

  18. The Market for VDI • Gartner projecting VDI will be used to deliver client computing capabilities to >77M users by 2016 up from 18M users in 2012 • VMware – 20-25% of Virtual Desktop customer base requiring UC • Nemertes Research – just 3% of companies are running UC applications over VDI while another 37% are evaluating or planning to deploy in the next two years • Thin client devices growing rapidly as VDI client of choice. Gartner projects that 38% of VDI client devices will be thin clients by 2016 • Sources: • Gartner Forecast: Hosted Virtual Desktops, Worldwide, 2012-2016, 2012 Update • VMware View with Unified Communications and Collaboration, August 2012 • Nemertes Research: 2012 Benchmark Report ‘Unified Communications: How Far, How Fast

  19. Virtual PC Traditional Problems with VDI for Real-Time Communications Media & Control VDI Traffic VDI BenefitsReduce cost Simplify Management Increase security Thin VDI Client VDI LimitationsArchitecturally, VDI is notdesigned to supportreal-time communications such as voice and video

  20. Virtual PC Avaya Virtual Desktop Integration Embedding Avaya communications software into third party VDI thin client for shared control mode Control Media & Control Thin VDI Client • Media goes point-to-point • 100% QoS end-to-end • VDI server’s load can’t affect media Control Avaya VDI Communicator installed as a package into the third party thin client unit.

  21. Concept Study / Reference • Large Incumbent Service Provider in Europe • Proof of Concept to deploy Avaya Aura Cloud Enablement for Contact Center • Avaya Professional Services engaged to help plan/design VMware application deployment • Positioning Avaya Aura VE applications (native resiliency) running on customer’s VMware certified hardware, vMotion and VMware HA • Positioning Avaya VENA VSP7K virtual switching fabric to extend L2 across geographically distinct data centers • Positioning a level of flexibility and resiliency unseen in the industry

  22. Concept Study – Geo Redundant SaaS Open API VPS Moves L2 Settings Virtual Data Center • SaaS Application HA • Communication Manager - L2 Shadowing actv/stby • Session Manager • VENA & VMware • Fabric Connect - VENA • Virtual Provisioning Service (VPS) • Maintenance (vMotion) • Failover (VMware HA) Data Center 1 Data Center 2 Management Network vCenter vMotion Storage vMotion VPS VSP7K VSP7K Fabric Connect - VENA Software Duplication CM01b Becomes Active MPLS Private Dup Link Storage Area Network ESXi 3:CM01b ESXi 4:Other ESXi 1:CM01a ESXi 2:SM01 Cluster 2 Compute Cluster 1 Compute VM Files Transfer SBC VMware HA Boots CM01A on ESXi 2 Public Active Memory & Execution State - vMotion Local Storage Local Storage Local Storage Cloud Users Thin VDI Client

  23. Key Learnings / Summary • Software as a Service (SaaS) brings a new horizon to innovation hosters and their customers • Avaya’s Collaborative Cloud brings forward our industry-leading real-time applications to this space • Virtualization is no longer just an application discussion – we need synergy between application, network & desktop • Break the boundaries of traditional resiliency and deployment schemes by way of a virtual switching fabric • Approach hosted SaaS deployment from an end-to-end delivery perspective – ensure the benefits of the cloud can be delivered !

  24. @SteveRegini

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