E-Commerce BBA ( Hons )

1. E-CommerceBBA (Hons) Course Overview & Introduction Lectures 1,2,3 Course Lecturer: Farhan Mir

2. Lectures 123 Administration • Introducing Myself (which you already know) • Course Introduction • Few Words on Articles & Additional Readings • Suggestions and criticism about previous semesters • Suggestion for future course of action • E-Business Overview • My Own Website as Online Resource Center (www.themirs.org)

3. Course Lecturer(Brief Introduction) Farhan Azmat Mir MIMS [Monash University Melbourne] MBA (MIS) [B.Z.U] Gold Medal • Some Words regarding my Academic and Professional Life • 10 Years at IMS • Academically • Administratively • Colleges & Students • Learning Curve • Some Words on the Future

4. Current Responsibilities at IMS • Advisor Students (Evening) • All issues and queries relating to evening programs including BBA-IT, MBA-IT, MBA (Banking) and MBA (Executive) • Coordination of all academic and extra-curricular functions relating to evening programs including “Formal Orientations", "Welcome & Farewells Parties" • Coordinator BBA-Eve Program • Curriculum Development and Review • All office documentation (Course Files and Quality documents) • Coordination with Permanent & Visiting Faculty members • Student application and documentation evaluation • Class Scheduling and Monitoring

5. My Introduction: Consultation Method • Best through e-mail address (farhanmir_99@hotmail.com) OR In case of submission of assignment through email (farhanmir@bzu.edu.pk) • After/before lectures on lecture day OR Announced Timings in case of Assignments or Reports

6. My Introduction: Interests Social & Cultural Change Sports Personality Development History & Art Creativity & New Ideas Religion

7. My Inspirations

8. My Inspirations

9. Favourite Quotes • "Champions aren't made in gyms. Champions are made from something they have deep inside them: A desire, a dream, a vision. They have to have last-minute stamina, they have to be a little faster, they have to have the skill and the will. But the will must be stronger than the skill." -Muhammad Ali 

10. Favourite Quotes • “You are educated. Your certification is in your degree. You may think of it as the ticket to the good life. Let me ask you to think of an alternative. Think of it as your ticket to change the world”.(Tom Brokaw)

11. Course Administration &Requirements

12. Course Administration • Exams and Assessment • Basically 2 exams method Mid & Final • 30 Mid • 50 Final • 20 Sess • Eliminating one Exam suggests that there is a clear room for more practical work (so you must start getting worried about it !!!)

13. Lecture Notes • Available from Photostat shop before lectures or preferably one day before the start of new week • Usually the lecture material will cover the topics of one week • Lecture Notes also now available online on the given website address (www.themirs.org/ec.html) • Lecture Notes will not be in detail format rather these will contain topics of discussion and important announcements regarding assessments. • Most Importantly Lecture Notes are just a supporting material and students must not forget to read books for detail and complete understanding (In case of Management as a subject you need to do extensive reading on topics under discussion & look for majority of web sites for practical know how)

14. Course Administration • Sessionals • Written assignments (Small Tasks) (details in coming lectures) • Critiques on Articles (a one page summary on an article related to the discussion topic and trends in E-Commerce • Idea is to initiate research oriented writing not “cut-copy-paste” • Attendance, Presentations, Quiz & Class Discussion & Participation (as a regular activity) • Volunteer presentations (you must not be that familiar with this kind of stuff but you need to respond to it quickly!) • Sessional’s loot sale • Formal Presentations in groups and if you want to take it one step ahead you could arrange small seminars for other classes (preferably your juniors) on given “Research Topics”

15. How to get more marks? • Requirements • Overall Class Attitude • Things to Avoid (Referencing, Cut-Copy-Paste Culture, Carelessness, leg-pulling) • Things to do (Innovation, Confidence, Work Attitude) • Sense of Maturity and continuous learning

16. One of the Major Sessionals • Case Study Presentation • Students in groups of 5-6 will choose an e-Business (Preferably a Pakistani Organization) • Case should be developed on the given format (A model format will be discussed in upcoming lectures) • Students need to develop a proper case study using the case study development guidelines • Eventually will present their findings in the shape of a Presentation in front of the class or classes on Multimedia • Students need to submit both Hard (Printed) and Soft copies (Computer files) of the Case itself and that of the PowerPoint Presentation • This is day 1 so you can start working now! • I will myself present at least one Case Study well before the presentation schedule so that you people have an idea

17. Past Student Case Studies • Harley Davidson (Motor Bike Company) • PIA (Travel Industry) • UBL (Banking Online) • World Expeditions (Tourism & Travel) • Ufone(Telecommunication) • IBM (Computer Giant)

18. Course Orientation • Basically Theoretical focus Introduction of Concepts and Issues regarding E-Business (This subject is developed in case study mode: it means that there are lot of case studies) • But • The practical orientation will also be also be a major focus of the course (this will include practical demonstration on multimedia) • Lecture notes will include more graphical explanation of things to give more practical orientation about concepts & applications especially the websites of major e-Businesses • Formal Presentation from Students will also work in this regard • Video or Audio Presentation will also be part of the lectures

19. Examination • I personally believe in “thorough studies” so usually no choices given in the exam • Every thing discussed, during the class or given as reading material, could be part of the exams • Questions will be formulated in a way to examine both bookish as well as conceptual thinking • Other details will be given close to Mid • I will try to follow my simple rule that is • “ I’ll be very friendly in the lectures and very strict in the exam hall (believe me no chance of misconduct…)”

20. Text & References • Focus will be on topics rather Chapters of any text • Many Text/books are available in market Efraim Turban, Jae Lee, David King,Ting-Peng Liang & Deborrah Turban. (2010). “Electronic Commerce: A Managerial Perspective” (Sixth Edition). Prentice Hall International • Mostly things will be taught from the Text but students need to broaden their view and consult as many additional references as possible (Preferably available in local market and from the Internet)

21. Competency & Skills Learning not Teaching Guidelines for me as an Instructor Miscellaneous (Regularity, Consultancy, Support etc) True Knowledge not stories Neutral Assessment (Objective) Class Environment Updated Teaching Methodology

22. Overview of Electronic Commerce & E-Business

23. EC Definitions & Concepts • Electronic Commerce (EC) is the process of buying, selling, or exchanging products, services, and information via computer networks • EC defined from these perspectives • Communications • Business process • Service • Online Collaborations • Community EC

24. E-Business Definitions & Concepts • E-business is a broader definition of EC that includes not just the buying and selling of goods and services, but also • Servicing customers (Value Added Information) • Collaborating with business partners (Alliances /Networks) • Conducting electronic transactions within an organization (Intra-Business Activities) • Non-Profit Activities (Community Building)

25. E-Business • Quote from Lou Gerstner, former IBM’s CEO: “E-Business is all about speed, globalization, enhanced productivity, reaching new customers, and sharing knowledge across institutions for competitive advantage.”

26. Introduction What is E-Business? • Simple definition: Any business carried out in electronic form. • “The complex fusion of business processes, enterprise applications, and organizational structure to create a high-performance business model.” (Kalakota and Robinson)

27. Examples of E-Business • Yahoo • eBay • Amazon • Priceline • Sears • Virtual University of Pakistan

28. Examples of E-Commerce • Online Auctions - OLX • ATM machines??? - Banks • Billing KIOSKs – NADRA • Online Transactions – Online Banking • Attendance Systems – Wide range of Industries • EFPOS and Magnetic Cards

31. Up and coming: Pakistani startup raises $5m from venture capitalist • In what can serve as an inspiration for the country’s tech firms seeking expansion in the world’s largest market • Pakistani start-up ‘Convo’ has raised million in investment capital from a top tier Company in Silicon Valley. • It is, arguably, the first Pakistani company to receive such major funding from an firm in the world’s IT hub.

32. EC Definitions & Concepts • Traditional commerce: all dimensions are physical • Brick-and-mortar organizations • Old-economy organizations (corporations) • Perform all business off-line • Sell physical products by means of physical agents

33. EC Definitions & Concepts • Pure EC: all dimensions are digital • Pure online (virtual) organizations • New-economy organization • Sell products or services only online • Partial EC: a mix of digital and physical dimensions • Click-and-mortar organizations • Conduct EC activities • Do their primary business in the physical world

34. The Dimensions of Electronic Commerce

35. Physical to Virtual Interfacing • Old-economy companies are extending their reach by offering on-line services (catalogs, commodities, and e-services), • Office Depot (Office supplies; #2 web retailer, after Amazon) (www.officedepot.com) & (www.amazon.com) • LL Bean (Catalog sales; Dogs are in at LL Bean) (www.llbean.com) • Barnes and Noble(Booksellers) (www.bn.com) • Boeing Parts Network (24/7 parts for airlines) (www.boeing.com/assocproducts/direct/bd_home.html) • Outreach to customers. • Commodities sell well in e-space.

40. EC Definitions & Concepts • Internet vs. Non-Internet EC • Internet EC • Use of Websites to advertise, Buy & Sell • Much cheaper and highly accessible • Non-Internet EC • VANs—value-added networks • LANs—local area networks • Single computerized machines • Using a smart card in a vending machine • Using a cell phone to make an online purchase

41. The EC Framework and Field • An EC Framework • EC applications supported by infrastructure and 5 support areas • People • Public policy • Technical standards and protocols • Business partners (mutual collaboration) • Support services

42. A Framework for EC

43. Classification of EC by the Nature of the Transaction • Business-to-business (B2B) : EC model in which all of the participants are businesses or other organizations • Business-to-consumer (B2C): EC model in which businesses sell to individual shoppers • Business-to-business-to-consumer (B2B2C): EC model in which a business provides some product or service to a client business; the client business maintains its own customers, to whom the product or service is provided

44. Examples! • Business-to-Consumer (B2C) • Yahoo! (www.yahoo.com) - (aggregator) leading portal and most visited e-space! • McAfee (www.mcafee.com) Software subscription services for virus scanning. • Software purchase, delivery and update, example is: Copernic (www.copernic.com) • Digital Content Services; example is: Sony Music (www.sony.com)

45. Classification of EC by the Nature of the Transaction • Consumer-to-business(C2B): individuals who use the Internet to sell products or services to organizations and /or seek sellers to bid on products or services they need • Consumer-to-consumer (C2C) : consumers sell directly to other consumers

46. Examples! • Consumer-to-Consumer (C2C) • Ebay (www.ebay.com) - (facilitator) electronic auctions with consumers handling transaction and shipping. • Napster (www.napster.com) - (facilitator) peer-to-peer music exchange; courts not happy. • Groove Networks (www.groove.com) (facilitator) secure peer-to-peer collaboration services. Founded by Ray Ozzie, the creator of Lotus Notes.

47. Classification of EC by the Nature of the Transaction • Mobile commerce (m-commerce)—EC transactions and activities conducted in a wireless environment • Location-commerce—(l-commerce) m-commerce transactions targeted to individuals in specific locations, at specific times

48. Classification of EC by the Nature of the Transaction • Intrabusiness (organizational) EC: EC category that includes all internal organizational activities that involve the exchange of goods, services, or information among various units and individuals in an organization

49. Classification of EC by the Nature of the Transaction • Business-to-employee (B2E): EC model in which an organization delivers services, information, or products to its individual employees • Collaborative commerce (c-commerce): EC model in which individual or groups communicate or collaborate online • E-government: Government-to-citizens (G2C): EC model in which a government entity buys or provides good, services, or information to businesses or individual citizens

50. Management information systems Accounting and auditing Management Business law and ethics Others Interdisciplinary Nature of EC • Marketing • Computer sciences • Consumer behavior and psychology • Finance • Economics