Top 5 Features to Supercharge Your Mobile Campaign

1. Top 5 Features to Supercharge Your Mobile Campaign

2. Top 5 Mobile Commons Features Supercharge your campaigns: • Go viral with Tell-A-Friend • Increase donations with Quick Donate • Increase response rate with Customized Responses • Fully Integrate your campaign with Picture Messages • Target your audience with Greater/Less Than Filters

3. Tell-A-Friend • What is Tell-A-Friend? • Ask your subscribers to invite their friends to join your mobile campaign • Why Use Tell-A-Friend? • Drive more opt-ins • Get more signatures • Make more phone calls • Increase your donations Your friend Sam at 347-786-1536 just told Mayor Smith we need more bike lanes and wants you to 2. Rply Y sign and join TransPort.org Y Thanks for joining! Pls Rply with your email and zip to sign the petition to Mayor Smith!

4. Tell-A-Friend • Best Practices: • Always ask Alphas to invite others to participate • Emphasize importance of recruiting others • Give Betas an incentive to join and why it is important to take action • Results • With a fairly compelling ask: • 7% response from Alphas • 20% response from Betas • Each Alpha can bring in 2.3 new subscribers

5. Quick Donate • What is Quick Donate? • Allow your mobile subscribers to text in the amount they want to donate • Why use Quick Donate? • Frictionless experience for users to donate • Builds your Donor & Opt-In list simultaneously We need your help to get more bike lanes in Smithtown! Make a year end tax-deductible donation today – simply reply with the amount you’d like to donate! (ex. 75) 150 Thank you. Please reply YES to confirm your $150 donation.

6. Quick Donate • Best Practices: • Collect & store credit card info when people make a donation • Try to get a mobile opt-in for all donors • Include examples of responses • Quick Donate isn’t just a license to ask for donations, it’s also a way to grow the list! Give your Quick Donors other great content and important actions. • Results: • Smaller average donation size than online gifts, but higher average donation size than Text-to-Give amounts • Higher response rate than other mediums and asks

7. Customized Responses Hi Sam, Are you a registered voter? Reply YES or NO. • What is Customized Responses? • Allows you to personalize the message based on the user response or profile • Why Customize? • Increase response rates by giving people information that pertains directly to them – immediately. No Yes Custom Response OK, We need to get as many people as possible to polls this year. The most important thing you can do is register today. It takes less than 5 min here: http://lil.ms/f9h Great, we need to get as many people as possible to the polls this year. Reply with the cell #s of ur 5 friends who are least like to vote & we’ll txt them to get them there!

8. Customized Responses • Best Practices: • Anytime you can, use customized responses to tailor your message to your audience, it will increase your response rate • Enhance the experience people have interacting with your brand by referring to previous participation and actions • Think of your messaging as a 1-on-1 mobile conversation - target based on the last message sent • It takes a little code, but be brave – ask us for help • Customize opt-in paths so you don’t ask for info you already have • Results: • Response rates to customized messages exceed 50% • Actions rates (based on report backs) are as high at 30%

9. Picture Messages • What is MMS? • MMS allows you to send picture messages • Why use MMS? • Use pictures to amp up report-backs or crowd sourcing • Inspire your users to take action by sending a visual rather than text only This is Max. He and millions of other animals need a home. You can help him by becoming a member making a $35 donation here:http://lil.ms/f9h

10. Picture Messages • Best Practices: • Use as part of an integrated approach, pictures can motivate people to take action on other mediums, not just text • Ask people to share photos and grow your list via TAF • People love photo sharing! Use that to your advantage – have people text in photos as part of an opt in. • Advertise the call to action across all available channels • Results: • Response rates increase by 10% when a photo is added to the ask in a text message

11. Greater Than, Less Than, or Equal To • What is Greater Than, Less Than, or Equal To? • Target by age or other numeric values • Why use this? • Increase response rate by getting people the info most relevant to them Just because you can’t vote yet, doesn’t mean u don’t have a voice. Millions of teens are talking to their legislators about the most crucial issues of our day. Reply JOIN and we’ll send you info on how to talk to ur reps about ur issues. JOIN

12. Greater or Less Than Filters • Best Practices: • Create custom fields for all relevant numeric or date fields • People are most likely to respond when they first opt-in, so if it’s critical info, add the request to the opt-in path. • Results: • Increase your response rates by targeting your messages to the right audience

13. Thanks! Sam McKelvie sam@mobilecommons.com