Why does Information Technology exist?

1. Why does Information Technology exist? Clue: It’s not about the technology… Business requirements IT Staff Information technology exists to support, empower, and advance the organizational mission and business processes. CLE/LoB (IT Internal customer) Solutions External Customers

2. The process of doing business • Advertising a product • Identifying and tracking interested customers • Taking and fulfilling an order • Building and shipping a product • Collecting payment for a product • Providing product support Business processes require the input of information and generate information outputs. The examples above represent part of a manufacturing business while businesses in other industries would have different processes reflecting what they do.

3. The practical application of technology when buying music Then – 2 hours of your time & $10.00 plus gas Now – 5 minutes of your time & $1.29 Hear the music on Pandora Open iTunes & navigate to store Enter the track title in the search box and select it If buying it, click on buy track & checkout The track downloads Listen to music • Hear the music on the radio • Get in car, drive to music store • Comb through album bins to find artist and album • If buying it, take album to register and pay cashier • Get in car and drive home • Listen to music The process hasn’t changed; technology has made it faster and less expensive to execute even as the choices have grown exponentially

4. Example: the process of buying music Applications automate processes. iTunes is an application that has automated the process of buying music. Processes need inputs to trigger them and produce information outputs. Input (hear the music) Process Outputs Go home & listen to music Purchase product Go to music store Search inventory Customer record Cash receipts Inventory adjustment Sales volume update Download & listen to music Start iTunes Search inventory Purchase product

5. The Customer Challenge EMC helps customers manage the gap • Increasing demands for service from the internal customer • Accelerating information growth (50x by 2020 per IDC) • Flat or declining resources and budgets The gap created by these challenges puts stress on customer IT Operations and introduces instability into the systems environment.

6. BY 2020 IT DEPARTMENTS WORLDWIDE WILL EXPERIENCE 10X NUMBER OF SERVERS 50X AMOUNT OF INFORMATION 75X NUMBER OF FILES

7. What’s Creating this Explosion? VIDEO SURVEILLANCE • MEDICAL IMAGING • Picture Archiving • Electronic Patient Records MOBILE USERS • NON-TRADITIONAL IT DEVICES • RFID Readers • Navigations Systems BROADBAND ACCESS • SMART DEVICES • Smart Electric Grids • Smart Buildings

8. What kind of data is being generated? There are two main categories Unstructured data – this is file data that doesn’t have to fit within a predefined structure. It can be called anything the owner wants to call it and can be placed anywhere the owner has write access. C:\Data Word Excel Access Powerpoint Structured data – this is data that is stored within a predefined structure by the application through which it is created. The owner of the data can only work within that structure. Databases store structured data. Names Addresses Phone #’s

9. Types of Unstructured Data First level of data classification Active Content – this is information that is in the process of being created or is regularly updated. Fixed Content – this is information that should not be changed from the moment it is created. An x-ray is an example of data that should not be changed Static Content – this is information that doesn’t qualify as fixed, but which has not been changed or accessed over a period of time. Example: data that hasn’t been accessed or modified for more than 90 days might be classified as static.

10. Cause & Effect Summary Current practices are not keeping up Cause Effect Operating costs increase at a faster rate than data growth Data Center capacity has to increase to keep pace Hidden inefficiencies such as repetitive backups and low utilization rates increase budget pressure IT staff have to make a choice Make trade-offs in backup approaches that sacrifice recovery time to improve backup performance Try to improve performance with faster tapes or tape technologies • Widespread proliferation of unstructured data • Information is being created everywhere and stored everywhere, difficult to manage • Multiple copies of the same files • Mounting Pressure to Recover and Backup Faster • File system growth rate has outpaced available backup windows • Service level expectations continue regardless of age or inactivity

11. Overwhelming cost and complexity! >70% of IT budgets just to keep the lights on <30% of IT budgets goes to innovation and competitive advantage It’s also where the budget is going: Where the IT budget goes A customer’s business can change only as fast as their IT can 23% 5% Application Investment Infrastructure Investment 30% Application Maintenance 42% Infrastructure Maintenance

12. Where that >70% goes • Know your metrics • $1,500 per year to run a server • $1,200 to power and cool • $300 for maintenance and support • $ 5,000 per year to power and cool a storage array • $8,500 per year to back up 1 TB of data • Assumes best practices • Typically, more than 60% of that 1TB is static data! • $142 per square foot of Data Center floor space • Commercial & Enterprise • SMB less likely to have this cost

13. IT Service Level Challenges • Budgetary • IT services must be cost-effective, but adaptable to changing technologies and business opportunities • Protection • Backup windows get shorter to accommodate 7x24 business activities even as information grows exponentially (operational efficiency) • Services • Businesses expect IT to do more than keep the lights on; they are expected to be business enablers (agility, flexibility)

14. The IT Department Has Competition • IT Service Providers • Accenture • IBM Global Services • HP/EDS • Cloud/PaaS Providers • Amazon • Google • Verizon • Rackspace • Solution Providers

15. The more you know… • Additional Resources • EMC.com • YouTube • EMC executives • Product launches • Marketing videos • Blogs • Chuck Hollis • Virtual Geek