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WELCOME!

WELCOME!. A Global Perspective CIPS Course for Association Executives. Lessons Learned. Realistic expectations Different methods for different markets Member criteria Selective volunteer recruitment Consistent selection process NAR protocol

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WELCOME!

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  1. WELCOME! A Global Perspective CIPS Course for Association Executives JWL CIPS AE Course: A Global Perspective

  2. Lessons Learned • Realistic expectations • Different methods for different markets • Member criteria • Selective volunteer recruitment • Consistent selection process • NAR protocol • Education, information, marketing and networking JWL CIPS AE Course: A Global Perspective

  3. TOPICS • PROMOTING • FUNDING • RESOURCES JWL CIPS AE Course: A Global Perspective

  4. Promoting Your Program • Word of mouth • Press Releases • CIPS courses • Social events • Local partners • Programs/presentations JWL CIPS AE Course: A Global Perspective

  5. Word of Mouth • The Goal: Create a Presence • Enlist an Advocate Team, including staff, leadership, community • Continual awareness: education schedule, logo on publications, international section on website. • International Program Contributor Award, other public recognition JWL CIPS AE Course: A Global Perspective

  6. Idea!!! • Create an award! International Business Community Service Award JWL CIPS AE Course: A Global Perspective

  7. Sponsor and Market a CIPS course • Complimentary tuition to Directors • Market statewide, and nationally • Get business community sponsors and invite to a welcome reception • Market ‘Essentials’ to all members of your community, including other businesses and banks JWL CIPS AE Course: A Global Perspective

  8. Social Events • Justified as cultural comfort and learning • Dine-arounds, with speakers • Cultural or ethnic focus on setting for lectures or meetings of your International Group • Check with local colleges, schools and other ethnic interest groups for ideas and ‘partnerships’ involving social and commerce exchanges • Invite key international players in your community to become affiliated members JWL CIPS AE Course: A Global Perspective

  9. Discover Local Partners • Colleges and Universities • Economic Clubs • Embassies • Cultural Heritage Groups • Arts Organizations • Resorts and Convention Centers • Developers (commercial and residential) • Civic Clubs (Rotary) • Churches JWL CIPS AE Course: A Global Perspective

  10. Involve your Board of Directors • Always invite them and recognize them at all events • Create an International Update (one page print or digital). Regularly mail. • Agenda Item at all Directors meetings • Directly involve them with partner country (mentor/pen pal) JWL CIPS AE Course: A Global Perspective

  11. Goal: Build a long-term resource • Educated Directors • International Committee or Work Group with non-Realtor members • Budget item • Printed publication • Web Page JWL CIPS AE Course: A Global Perspective

  12. Community Resource Translators Banks Educational Institutions Businesses Retirees Consultants REALTORS!!! Who does the work? Your International Committee/Work Group Who pays for it? Ad sales Who gets the profile? REALTORS!!! Tactic: an International Business Publication JWL CIPS AE Course: A Global Perspective

  13. RESOURCE • Video from IRPF “Real Property, Real Progress” JWL CIPS AE Course: A Global Perspective

  14. Media Campaign *Regular Press Releases about Economic Successes *Invite media to social functions *Don’t neglect to involve foreign language media *Include local embassies, Chambers of Commerce, Economic Development Corps on your Media Lists *Your International Business Resource Publication: place it everywhere! *Service Clubs and Organizations--Presentations JWL CIPS AE Course: A Global Perspective

  15. P.R. IDEA! • Keep your legislators involved and informed in your International program • Always extend invitations for any functions • Send press releases and newsletters • Share the PR with them JWL CIPS AE Course: A Global Perspective

  16. Funding Your Program • CIPS courses and other Education • Sponsorships • Banks and Financial Consultants • Developers and Commercial Real Estate Specialists • Convention and Resort • Sale of Advertising • Member brokerages • Public (banks, translators, attorneys, etc.) • Grants and Government Programs JWL CIPS AE Course: A Global Perspective

  17. Create a website, and sell banner ads and yellow page listings Dues to your International Section (include your affiliates) Throw a fun fundraiser: party or ethic dinner. Auction off frequent flyer miles, airline tickets, or a camera Funding Your Program-2 JWL CIPS AE Course: A Global Perspective

  18. FUNDING STRATEGY Create a Non-Profit Subsidiary *Receive Grants and Bequests *Receive Foundation Funding *Creates a firewall for the program JWL CIPS AE Course: A Global Perspective

  19. YOUR RESOURCES • NAR • IRPF • THE INTERNET • ASAE • YOUR COMMUNITY • YOUR OWN CREATIVE SELF! JWL CIPS AE Course: A Global Perspective

  20. RESOURCE • NAR JWL CIPS AE Course: A Global Perspective

  21. NAR International Program Resource Roadmap • CIPS Designation • CIPS Network • President’s Liaisons • Ambassador Associations • Consortium • IRPF

  22. Using NAR as a Resource • CIPS Network/Courses • National convention • Ambassador program • International program database • International Local Council Forum • Association executive listserve JWL CIPS AE Course: A Global Perspective

  23. NAR Meeting Activities:what you and your leadership should do at an NAR Meeting • International Night Out—dress up, go out, make friends • International Forum—learn about other countries and economies • International Operations Committee • CIPS Advisory Group • International Networks Advisory Group JWL CIPS AE Course: A Global Perspective

  24. CIPS:Certified International Property Specialist • 5 Required Classes • 100 Elective Points • 3 International Transactions • Submit an application within two years of declaring your candidacy • Pay appropriate membership dues JWL CIPS AE Course: A Global Perspective

  25. CIPS for AEs:Certified International Property Specialist • 5 Required Classes • 100 Elective Points • CIPS AE Course • Submit an application within two years of declaring your candidacy • Pay appropriate membership dues JWL CIPS AE Course: A Global Perspective

  26. www.cipsnetwork.com

  27. YOUR NAR CONTACTS • Carol Weinrich, Managing Director, International Programs Cweinrich@realtors.org. 312-329-8820 • Colleen Loeffler, Coordinator of International Networks cloeffler@realtors.org 312-329-8389 • Heidi Henning, Manager, International Education (CIPS) hhenning@realtors.org 312-329-8376 JWL CIPS AE Course: A Global Perspective

  28. RESOURCE • IRPF JWL CIPS AE Course: A Global Perspective

  29. Formerly Eastern European Real Property Foundation Established in 1992 by NAR Independent, non-profit covers all real estate sectors supports practical training in real property occupations Provides instructors and advice from experts in real estate and appraisal Establish ethical and professional standards for real estate Establish conditions for effective public and private partnerships in real property and housing development IRPF—International Real Property Foundation

  30. Partnerships with USAID, IREM, CRE, World Bank Encourage self sustainability in partner associations Partners association managers in cooperating countries Competitive mini-grants for partner associations to further business plans Lead advisor training (industry leaders in partner countries) IRPF PROGRAMS JWL CIPS AE Course: A Global Perspective

  31. IRPF Contact Information • International Real Property Foundation • 700 11th St. NW • Washington, DC 20001 • +1 (202) 383-1296 – voice • +1 (202) 383-7549 – fax • Jack Howley, Director (jhowley@realtors.org) JWL CIPS AE Course: A Global Perspective

  32. Other Resources • ASAE International Section • International Associations • Veteran Association Executives • Websites JWL CIPS AE Course: A Global Perspective

  33. CIPS AE DESIGNEES • Janet Branton jbranton@realtors.org • Carol Kairis ckairis@rapb.com W. Palm • Teresa Kinney tkinney@miami-realtors.com • Maurene Levine mbar95@aol.com Miami • Debra Spadafora mscrexec@miamrealtors.com • Lisa Templin vpservices@orlrealtor.com • Debbie Thomas dthomas@ftlaudrealtors.com JWL CIPS AE Course: A Global Perspective

  34. About.Com http://businessmajors.about.com/education/businessmajors/library/relatedlinks/blntlcorpculture.htm Michigan State http://ciber.bus.msu.edu/busres.htm U of Iowa http://www.lib.uiowa.edu/biz/intbiz.html World Bank http://www.worldbank.org Realty Guide International http://www.xmission.com/~realtor1/ OneRealtorPlace Virtual Library CIA World Factbook http://www.odci.gov/cia/publications/factbook/index.html International Affairs Resources http://www.etown.edu/vl/ Denver University Global Real Estate Project http://burns.dcb.du.edu/ CNN Online cnnfn.com/news/worldbiz FIABCI http://www.fiabci.net/_english/ mipim http://www.mipim.com/ Helpful International Websites

  35. Resource Bibliography • Additional reading and subscriptions • Suggestions from Nathan Booth • Resource List from the CIPS Network site • Association Execs who are CIPS or CIPS Candidates JWL CIPS AE Course: A Global Perspective

  36. Resource for Your Program • Diplomatic OfficesInternational SitesKnowledge BaseWorld NewsOpen ForumGlobal BookstoreNewsletterF.A.Q.

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