1 / 19

Masters in Engineering and Management of Technology Masters in engineering Design

Masters in Engineering and Management of Technology Masters in engineering Design. Introduction to Entrepreneurship and New Venture Creation Rui Baptista. Preparing and Implementing the Business Plan. Purpose of a Business Plan. Further evaluate feasibility of business concept

renata
Download Presentation

Masters in Engineering and Management of Technology Masters in engineering Design

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Masters in Engineering and Management of TechnologyMasters in engineering Design Introduction to Entrepreneurship and New Venture Creation Rui Baptista

  2. Preparing and Implementing the Business Plan

  3. Purpose of a Business Plan • Further evaluate feasibility of business concept • Serve as an operating guide for implementation of the business • Attract investors • Attract potential business partners and key employees • Attract potential customers and suppliers Entrepreneurship - Rui Baptista

  4. Business Plan Development Guide Outline: • Executive Summary • Business Description • Market Analysis • Products and Services • Operations • Management and Ownership • Organizational Design • Financial Projections • Appendices • Detailed Financial Assumptions • Risks and Harvesting Options • Other Entrepreneurship - Rui Baptista

  5. Business Plan Preparation (I) Entrepreneurship - Rui Baptista

  6. Business Plan Preparation (II) Entrepreneurship - Rui Baptista

  7. Business Plan Worksheet (I) Entrepreneurship - Rui Baptista

  8. Business Plan Worksheet (II) Entrepreneurship - Rui Baptista

  9. Business Plan Worksheet (III) Entrepreneurship - Rui Baptista

  10. Business Plan Worksheet (IV) Entrepreneurship - Rui Baptista

  11. “Selling” the Plan Potential Customers and Suppliers Using the Plan to Raise Capital, Attract Partners, Key Employees • Prepare Investor Presentation • Prepare Technical (Product/Service) Presentation • Seek Assistance of Outside Experts • Identify Funding Sources • Schedule Meetings • Get Introduced by Mutual Acquaintances Entrepreneurship - Rui Baptista

  12. Business Plan Presentation • The creation and communication of a compelling story about a venture is critical for success – a good story will motivate investors, employees, and partners • The three stages of the story: • Set the stage: define the current situation, the current players, and the opportunities in a coherent, clear manner • Introduce the dramatic conflict: an inciting incident or need throws life out of balance – describe the challenges and opportunities and the need for a coherent plan to proceed towards success and a new balance • Reach a resolution: portray a coherent plan describing how the new venture can overcome the obstacles and succeed by taking action by following the plan Entrepreneurship - Rui Baptista

  13. Nine Questions to Answer in a Short Business Plan Presentation • What is the product and what problem is it solving? • What are the unique benefits of the product? • Who is the customer? • How will it be distributed and sold? • How many people will buy it in the first and second year? • How much will it cost to design and build the product? • What is the sales price? • When will you break even? • Who are the key team members and how are they qualified to build this business? Entrepreneurship - Rui Baptista

  14. Implementing the Business Plan • Creating a business plan for a new enterprise is important, but implementing the plan successfully is essential • Execution of a plan is a discipline for connecting strategy with reality by aligning goals and the firm’s people to achieve the desired results Entrepreneurship - Rui Baptista

  15. Six Questions for Business Plan Implementation • Why – the objective, why it is a priority? • What – is the action and the expected outcome? • How – will it be achieved? • Who – is on the team and will be accountable? • When – will it be completed? • Where – will it be accomplished? Entrepreneurship - Rui Baptista

  16. Stages of Business Implementation Entrepreneurship - Rui Baptista

  17. Strategic Learning Cycle Entrepreneurship - Rui Baptista

  18. Start-up Resource Usage and the Value Chain IDEA CUSTOMER Technology Development Product Design Operations Promotion, Sales and Distribution Service Entrepreneurship - Rui Baptista

  19. Determinants of Outsourcing Decisions across the Value Chain • Firm’s resources and capabilities used in accomplishing the task • Proportion of the firm’s value-added associated with the activity • Resources and capabilities used in the activity that are exclusive to the firm • Costs for competitors from replicating the resources that are exclusive to the firm • Critical nature of the activity to the firm’s goals and mission Entrepreneurship - Rui Baptista

More Related