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Chapter 5 & 7

Chapter 5 & 7. Organizing your Design Work Constructing a Printed Portfolio. Creating a Storyboard. A visual plan that guides the reviewer through your portfolio Types: Linear or Nonlinear Linear layouts include projects that are presented one after another in a predetermined sequence.

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Chapter 5 & 7

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  1. Chapter 5 & 7 Organizing your Design Work Constructing a Printed Portfolio

  2. Creating a Storyboard • A visual plan that guides the reviewer through your portfolio • Types: Linear or Nonlinear • Linear layouts include projects that are presented one after another in a predetermined sequence. • Nonlinear layouts allow the reviewer more freedom to navigate (ideal for websites)

  3. First Pages • Title • Personal Logo • Contact Information • Table of contents – states the categories that will organize your work (skill set or project) • Use page numbers • Could include close up images of your work

  4. First Pages

  5. Table of Contents

  6. Organization • Avoid chronological arrangements where your simplest work is first. • Begin and end with some of your best work. • First piece will set the tone and hopefully create a positive first impression • Use section dividers – may include an explanation or summary of the design challenge and how you solved the problem. May include schematic drawings.

  7. Quantity versus Quality • You will be judged by your weakest link! • If you feel the need to make an excuse or are embarrassed by something, you should not include it or you should rework it. • How many? 7 – 10 quality projects

  8. Group Projects • Good to show a project that was done as a team. • Identify your role in the project • Don’t take full credit for the work • Give credit to team members

  9. Time management • Creating a portfolio is very time consuming • Make it a priority • Creat a time line (refer to course agenda) • It will take you twice as long as you think! • Remember, the time and expense you put into your portfolio is an investment in your future.

  10. KISS • Keep it simple, stupid • Avoid overly complex graphics • Avoid too many images on a page

  11. Review Design Elements/Principles • All pages should have some elements of consistency to them – Unity • Your knowledge of elements and principles will become evident in your layout. • Alignment and balance • Positive and negative space • Use of color

  12. Size and Layout • Work in a manageable size • 11 x 17 is too large • 8 ½ x 11 • Unconventional sizes • Portrait or landscape – be consistent – avoid having the viewer rotating the portfolio • Butterfly folds • Two page spread – In Design or photo book • Should be viewed as one page – not two pages

  13. Sketch your layout • Natural tendency to read from left to right • Use as much of the page as possible • Use full bleeds for large images • Large images should be on the bottom (balance) • Proximity: related items should be grouped closely • Don’t go overboard on extra design elements • Avoid cute designs – not scrapbooking • Too many elements and variety will be distracting • KISS • Make sure you can add to it next semester (ID 490)

  14. Text • Some explanation is required • Identify the main design problem/ challenges and how you accomplished them. • Should stand alone • Identify skills and design processes • Check grammar, spelling, capitalization • Don’t use too much text.

  15. Text • Text should not be an afterthought. • Consider location, size, appearance and color • Large amounts of text such as a project description could be done in columns • Be consistent in the placement text • Choose a great font that contributes to the look and feel of your portfolio • Use only one or two fonts • Make sure font is readable – avoid large amount of cursive or elaborate fonts

  16. Text • Set a hierarchy for text • Titles: 14 or 16 pt • Project descriptions 10 – 12 pt

  17. Papers and printing • Double sided requires special papers • Make sure you have coated paper • ID cannot provide ink for your portfolio – Use a professional printing company • Vellum creates a nice divider effect • Matt board or cardboard can be used for covers • Frosted white covers • No photo paper with logo’s on back • Background colors should be neutral

  18. Book Portfolios • Most popular • Should lay flat • Avoid comb, 3-ring, velo binding • crew post • Use photo book services like blurb.com • http://www.blurb.com/books/365732 • http://www.blurb.com/books/809201 • http://www.blurb.com/books/418389 • http://www.blurb.com/books/844774

  19. Portfolio Cases • Part of your professional presentation • Protects your portfolio • Should be slightly larger than your portfolio • Don’t settle for something standard • Custom Made • Aluminum, wood, leather • Pockets for CD’s, Resume • Printed or etched • Investment

  20. Portfolio cases

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