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Immerse Yourself

Immerse Yourself. By Nathan Yacovissi. What is Immersion?. Refers to any number of ways you may spend time with the community Examples Take tours through a neighborhood Regularly visiting community leaders Conducting focus groups Canvassing the community. Community.

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Immerse Yourself

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  1. Immerse Yourself By Nathan Yacovissi

  2. What is Immersion? • Refers to any number of ways you may spend time with the community • Examples • Take tours through a neighborhood • Regularly visiting community leaders • Conducting focus groups • Canvassing the community

  3. Community • Refers to a group of people who share something • Place • Culture • Emotions • Occupation

  4. Leaders • Plays different roles: • Motivator • Champion of the cause • Planner • Relationship Builder • Facilitator • Conflict Handler

  5. Johns Hopkins Center for Injury Research & Policy • Created interactive house on wheels in 2004 • Has had over 18,000 visitors through 2009 • 96% learned that they had learned something on tour • Wanted to reach out and communicate better with growing Hispanic communities

  6. CARES Mobile Safety Center • CARES= “Children Are Safe” • Every year more than one thousand Baltimore children are hospitalized due to injury • Designed by students from MICA’S Center for Design Practice (CDP) • Redesigning a mobile health bus to reach a bilingual audience

  7. Revamping • Students Improve and Broaden Vehicle’s messages • Some parents unsure of what type of services were being offered from Graphics on vehicle • Designed graphical prototypes depicting home safety scenarios • Emphasis on the need for interactive education and the use of pictures and diagrams in educational materials.

  8. Interactive Designs • Green and Red icon system • Green check mark=correct • Red exclamation mark=wrong • Visitors have to guess in interactive bus • Is also included in take-home handout • Is in both English and Spanish

  9. Green Patriot Posters • National Campaign • Produce: • Visual media • Events • Artwork • Public understanding of human-induced climate change and energize commitment to solutions

  10. Green Patriot Poster Continued • Theme is Patriotism • Promote pride of place • Transcend prejudices • Increased feeling of personal investment • Three ads placed on buses • “This Bus is an Assault Vehicle in the Fight Against Global Warming”

  11. Simplicity • “One of the major things we learned from the design students is the power of simplicity.” -Stephanie Parsons • Less is more

  12. Code For America • Boston • Shoveling Snow • App where people can compete for shoveling Snow • People compete for fire hydrants • Honolulu • Tsunami Sirens • Check batteries • Seattle • Gutter drains • Keep Cleared and unclogged

  13. Wrapping it Up • Being immersed with your audience reaches larger audience • Interactive Designs are efficient • People react when they have a challenge

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