1 / 2

Stakeholder influence/interest matrix

Stakeholder influence/interest matrix. LOW Interest of stakeholders in the project HIGH. Face to face. Key players – need strong buy-in. LOW Influence of stakeholders over the project HIGH. Active consultation. Maintain interest.

rendor
Download Presentation

Stakeholder influence/interest matrix

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Stakeholder influence/interest matrix LOW Interest of stakeholders in the project HIGH Face to face Key players – need strong buy-in LOW Influence of stakeholders over the project HIGH Active consultation Maintain interest Keep informed Written

  2. How to use the matrix • This matrix is intended to inform your communications strategy with regard to your stakeholder groups, used in conjunction with the stakeholder map template also included in the UCCD toolkit. • The stakeholder map template encourages you to rate stakeholders’ interest in and influence on the dashboard project as high, medium or low. This matrix has 9 cells so that stakeholders can be placed appropriately (so a stakeholder/group with high interest and high influence would be placed at top right on the matrix). • The matrix also suggests an appropriate method and level of communication for stakeholders – so you would be likely to need at least some face-to-face meetings with the high interest and influence group, in order to secure and maintain their support. • Stakeholders’ levels of interest – and influence – may change depending on where you are in the project. It’s worth revisiting your matrix occasionally to make sure that your communications efforts are still being directed appropriately. • (NB: This matrix should act as a quick pictorial guide, not become an industry in its own right!)

More Related