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Company Linnea Jacobsen 2 . semester week 7 + 8 : Online Marketing

Company Linnea Jacobsen 2 . semester week 7 + 8 : Online Marketing. Today. Evaluating VI project! Contract law EXERCISE: Marketing law Presentations E-commerce Billedkilde: Carla Arena på Flickr.com. TOOLBOX #1 -. Contract law. What is contract law ?. Contract law.

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Company Linnea Jacobsen 2 . semester week 7 + 8 : Online Marketing

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  1. Company Linnea Jacobsen 2. semesterweek 7 + 8: Online Marketing

  2. Today . Evaluating VI project! Contract law EXERCISE: Marketing law Presentations E-commerce Billedkilde: Carla Arena på Flickr.com

  3. TOOLBOX #1 -

  4. Contractlaw What is contractlaw?

  5. Contractlaw Danish contractlaw = Offer & Acceptance

  6. Contractlaw Accepance method: Oral or Written (Danish Law 1683, 5-1-1)

  7. Contractlaw Oral = phone, physical meeting Written = contract, email, handwritten paper, conditions on a webpage

  8. Contract law Acceptance of an offer can be timelimitted.

  9. Contract law When do you write contract with your customer?

  10. Contractlaw Litterature source: It og Medier – hvad siger loven, chap. 2 Susanne Mark & Bjarke Tinten, 2010 Contract example: http://www.startvaekst.dk/vhmidtjylland.dk/konsulentaftalen

  11. Contractlaw When do you make a businessplan?

  12. Contractlaw Businessplan -For companies with CVR (Central Virksomheds Register) number English version: http://46h-wiki.wikispaces.com/INT2012F+-+Subject+Company • Original dk version: http://www.dr.dk/Undervisning/startselv/undersider/okonomi/okonomi.htm

  13. Break

  14. TOOLBOX #2 -

  15. What is marketing law?

  16. Contractlaw Literature source: Introduction to Danish Marketing Law, chap. 5 Ulla Rosenkjær & Anne Gleerup, 2008 (hand-out from the teacher)

  17. EXERCISE #1 -

  18. exercise #1 How does this companies follow the danish marketing law? Company: www.designdelicatessen.com Litterature source: Introduction to Danish Marketing Law, chap. 5 Ulla Rosenkjær & Anne Gleerup, 2008

  19. PRESENTATIONS #1 -

  20. TOOLBOX #2 -

  21. E-commerce LAW (EHL) Important information: Name Physical adress of the company Contact information (e-mail, postal adress) CVR (EHL §7)

  22. E-commerce LAW (EHL) Pre-order information and conditions: Price, extra taxes or delivery expenses (EHL §8) • Technical tools to correct order before it is send (EHL §10) • If the contract will available to customer (EHL §10)

  23. E-commerce LAW (EHL) Which law? An e-business outside of Denmark does not have to follow the Danish E-commerce law –not even if the sale is directed to a Danish marked. -unless it regards national order and security or the health of the Danish population • (EHL §4)

  24. E-commerce LAW (EHL) Spam? Any direct mail/telefax/sms/direct call send/made from a business (aimed for sales) without the receivers permission is prohibited. Fee = 10.000 d kr for 100 messanges That means: newsletters are ok if the customers has agreed to receive them in connection to other online sales. (EHL §6)

  25. Contractlaw Literature source: Introduction to Danish Marketing Law, chap. 5 Ulla Rosenkjær & Anne Gleerup, 2008 (hand-out from the teacher)

  26. HOMEWORK -

  27. NEXT TIME Themes: Social Media in organizations. Read: Http://www.eiu.com/site_info.aspinfo_name=2013&page=noads

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