HDFC Bank launches Rs 30 cr marketing campaign

1. HDFC Bank launches Rs 30 cr marketing campaign Country's second largest private sector lender HDFC Marketing, which has launched 'sonic branding' or a musical logo, today said it will spend over Rs 30 crore to promote the new brand positioning which stresses on the digital banking. "We have launched a distinct tune which represents the brand. This is a part of a national campaign that was launched before Diwali", its marketing head Kartik Jain told PTI. The 'sonic branding' is being included at all the touch-points like ATMs and phone-banking application, where customers will hear the tune, he said. The effort is part of a national marketing campaign stressing the digital banking, he said. The campaign involves a spend of over Rs 30 crore, a senior official said. Jain said the 360-degree campaign was first rolled out in non-metro cities before Diwali, and will soon be hitting the eight metros. Last fiscal, the bank had invested Rs 140 crore in advertising efforts. Article Source: Business Standard