ARE MARKETING CHATBOTS THE FUTURE OF CUSTOMER RELATIONSHIP?

1. ARE MARKETING CHATBOTS THE FUTURE OF CUSTOMER RELATIONSHIP? 2017 was undoubtedly a year during which tons of latest terminology came to revolutionize business and corporations no matter size. Are you conversant in terms like Machine Learning, AI or Chatbots? Well, the latter will undoubtedly be one of the most important attractions for companies for future. But, allow us to start at the start. Machine Learning “is that the improvement of algorithms so that machines can learn from the info then makes predictions or recommendations. Today it’s possible to develop applications almost tailored to everything users demand. This technological advance has mainly allowed electronic commerce to possess some patterns (all predictive) that seek to anticipate consumer wishes/responses. Derived from Machine Learning, there are Chatbots, programs supported AI, capable of ‘imitating’ people when having conversations through common channels like Whatsapp or Facebook Messenger. This phenomenon has had exponential growth within the last year, which consistent with industry for 2020, 80% of consumer-business relationships, use this marketing chatbot. In other words, human intervention in terms of customer service is going to be reduced considerably, also as its associated costs. PRACTICAL APPLICATIONS FOR BUSINESS! Talking about virtual assistants isn’t something relatively new. Large companies like Apple with Siri, Microsoft with Cortana, Google Assistant or IBM Watson are pioneers within the use of AI conversational chatbot tools. However, this is often the key moment to show this sort of service to special cases (market niches) and direct relationship with the ultimate consumer. THAT IS WHY DIFFERENT USES ARE OFTEN ATTRIBUTED TO MARKETING CHATBOTS: Recommendations: many brands (especially linked to entertainment, like beverages) have begun to use this sort of technology to recommend plans to their users and, incidentally, enjoy their products because of geo-location. Virtual assistance: although the term is nothing new, the channel does. for instance, small travel agencies use sales chatbot to issue personalized offers through Whatsapp. Being an open and direct channel, you’ll improve the user experience and not await the user to look for offers. As an inquiry engine: almost like the point, a marketing chatbot can simplify users’ search states. Chat centers: an evolution of the normal chats that service pages have. HOW TO START USING CHATBOTS? Although this trend will grow (and a lot) in 2018, the straightforward reasons to use this technology will always be the user experience and being at the forefront. In the particular case of Facebook Messenger, because of the change of its interface last year, it becomes easier to put in this sort of bots. Currently, there are free programs to start out using this technology. There are many platforms

2. that permits you to make bots for Facebook Messenger or Telegram. This platform features a limit of up to 100,000 conversations per month, which makes it perfect for little businesses that require possessing a quick virtual assistant. To create a bot, it’s necessary to start with an easy question: “what is that the added value which will be offered to the user with this technology?”. Here, counting on the sort of business, it can be: improve customer service, speed of interactions, launch new offers, promote new product catalogs, etc . Once the most objective has been decided, it only remains to configure the principles by which the AI chatbot will move. Each user interaction counts when “feeding” the bot and thus anticipates a subsequent response. REASONS TO USE A MARKETING CHATBOT IN SMALL BUSINESSES! Marketing Chatbots are really useful tools to manage customer service. Additionally, one among its main advantages is that it will be installed on platforms that are already in widespread use by many users. AMONG THE MOST ADVANTAGES WE WILL FIND: 1. Dynamic segments of content are often built supported by the knowledge that the user leaves within the conversation. 2. Automatic question and answer flows are often created, almost unlimitedly. 3. It can become another channel of direct communication with the user (as is completed with Email Marketing). 4. The CTR (Click-through rate) within the case of Facebook Messenger, is notably above other platforms since it facilitates 1-to-1 conversation. 5. On Facebook, it’s possible to make ads whose objective is to get interactions with the user and thus personalize your final experience. 6. Installing a bot are often, within the future, 10 times cheaper than hiring a customer maintenance staff.