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The Enterprise Mobile App Market Status Report 2012

Following the successful adoption of “Business to Customers” apps and the proliferation of Bring Your Own Device practices the market for mobile applications in the enterprise has tipped in the last 12-16 months. Enterprises, aiming to further their mobile capabilities, are now focusing on the deployment of “Business to Employee” and “Business to Partner” apps. The Enterprise Mobile App Market Status Report 2012 provides key data and insights that help enterprises, app developers, and IT and service providers gain an overview of the market for mobile apps in the enterprise. It also includes a thorough analysis of the current status, trends and developments; hence, it is an invaluable tool for anyone looking to identify market trends, key technologies and future developments.

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The Enterprise Mobile App Market Status Report 2012

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  1. Preview – read more here: http://www.research2guidance.com/shop/index.php/enterprise-mobile-app-market-status-report

  2. List of Contents (1/3) Characterizing the Market for Mobile Apps in the Enterprise (Scope of the Report) • The proliferation of mobile devices • Factors driving the growth of mobile apps in the enterprise • Enterprise mobile app value chain • Vendors and service providers along the enterprise mobile app value chain • Broad classification of apps employed by the enterprise Status of Mobile Apps in the Enterprise • Enterprise mobile devices policies (status quo and anticipated changes) • Mobile enterprise apps and their evolving importance • Enterprise deployment of B2E mobile apps by department • Enterprise deployment of B2P mobile apps by function • Enterprise deployment of B2C mobile apps by function • Types of apps planned to be launched during 2012 and 2013 • Mobile platforms running enterprise apps • Current and planned development/sourcing of mobile apps • Enterprise mobile app distribution • Estimated investment in enterprise mobile apps in the next 2 years (in US$) • Change in annual budget for the development and management of mobile apps over next three years • Total downloads number of B2C of apps

  3. List of Contents (2/3) Status of Mobile Apps in the Enterprise (continued) • Barriers to mobile enterprise app implementation • Experienced benefits of using B2C apps • Experienced benefits of using B2E apps • Experienced benefits of using B2P apps Status of Enterprise App Sourcing • Total number of apps in OS/OEM stores (Q2 2009 – Q4 2011) • Market for potentially relevant off-the-shelf enterprise apps • Enterprise app penetration in major app stores (Q1 2012) • Paid vs. free apps & share of paid apps in enterprise-relevant categories • Classification of business apps • Share of apps in app stores according to their relevance for enterprises • Business app survey average displayed price results • Categorization of “Core enterprise” apps • Examples of “Audit/Evaluation” apps • Examples of “Business Intelligence” apps • Examples of “Collaborative” apps • Examples of “CRM” apps • Examples of “ERP” apps

  4. List of Contents (3/3) Status of Enterprise App Sourcing (Continued) • Examples of “IT” apps • Examples of “Manufacturing/Engineering/Farming” apps • Examples of “Organizational/Operational” apps • Examples of “Sales/Marketing” apps • Examples of “Service” apps • Types of vendors targeting enterprise mobility • Overview of select traditional enterprise vendors’ mobile offerings • SAP app store apps by operating system • Example of sap app pricing categories • Cisco and Lenovo app store comparison • Selection and source categories for Apple's @work selection Outlook: Enterprise App Market Trends and Challenges • Trends in the Enterprise App Market • Challenges in the Enterprise App Market Preview – read more here: http://www.research2guidance.com/shop/index.php/enterprise-mobile-app-market-status-report

  5. Characterizing the Market for Mobile Apps in the Enterprise (Scope of the Report) Preview – read more here: http://www.research2guidance.com/shop/index.php/enterprise-mobile-app-market-status-report

  6. BYOD* will continue to increase as XXX million mobile devices are forecasted to ship per quarter by the end of 2012 Characterizing the market for mobile apps in the enterprise Tablets Smartphones *Bring-Your-Own-Device Source: Gartner; research2guidance (estimates).

  7. The value chain for enterprise mobile apps stretches from development and sourcing into management and maintenance Characterizing the market for mobile apps in the enterprise Enterprise mobile app value chain Device Management App and Data Management Development Sourcing Distribution Billing Maintenance Source: research2guidance, 2012

  8. Status of Mobile Apps in the Enterprise Preview – read more here: http://www.research2guidance.com/shop/index.php/enterprise-mobile-app-market-status-report

  9. XX% of respondents expect an increase in the importance of mobile enterprise apps in the next three years Status of mobile apps in the enterprise Change in importance of mobile enterprise apps for companies within the next 3 years Number of mobile enterprise apps currently being used in the company Preview – read more here: http://www.research2guidance.com/shop/index.php/enterprise-mobile-app-market-status-report Original questions: “How many different enterprise mobile apps are being used in your company currently?”; “How will the importance of mobile enterprise apps for your company change within the next 3 years?”. Source: research2guidance global survey, Enterprise Mobile Apps: Reality Check, Q4 2011

  10. Communication(XX% ) and productivity (XX%) were significantly enhanced with B2E app adoption Status of mobile apps in the enterprise Benefits of using B2E apps • Original question: “What are the benefits that your company realized from using “employee mobility" mobile apps?”. • Source: research2guidance global survey, Enterprise Mobile Apps: Reality Check, Q4 2011

  11. Status of Enterprise App Sourcing Preview – read more here: http://www.research2guidance.com/shop/index.php/enterprise-mobile-app-market-status-report

  12. OS/OEM consumer app stores reached over XXXXX apps by the end of 2011 Status of enterprise apps sourcing Total number of apps in OS/OEM stores and CAGR ( Q2 2009 - Q4 2011) XX% XX% • Base: Apple App Store, Google Play (formerly Android Market), Blackberry App, World, WP Marketplace, Nokia Ovi and Samsung App Store. • Source: research2guidance, 2012.

  13. Out of all apps availablein consumer app stores, only XX.X% fall into enterprise relevant categories Status of enterprise apps sourcing Enterprise app penetration in major app stores (Q1 2012) • Note: Calculation based on Apple App Store, Google Play (formerly Android Market), Blackberry App World and Windows Phone marketplace. • Source: research2guidance, 2012.

  14. Apple has addressed issues of discoverability in its larger app store by creating a niche carve out “@work” with more granular categories Status of enterprise apps sourcing Categories in the @Work App Selection App Store source categories for @Work section Preview – read more here: http://www.research2guidance.com/shop/index.php/enterprise-mobile-app-market-status-report Source: Apple.

  15. research2guidance Reports and PowerPoint slide-sets market insights on selected topics Bespoke research custom-made research for your individual needs Knowledge center a subscription to a wealth of data, analysis, profiles, and daily news and opinion Consulting services projects tailored to assist you in developing your mobile strategy A one-on-one expert call with a research analyst for • A personal 15-30 min. consultation • Questions and answers about our research • Matching your needs with our research services Write an email to expert@research2guidance.com Direct web-shop access to our reports and PPTs • Browse our research products • Download immediately • Easy payment (VISA; Master Card; PayPal) Visit www.research2guidance.com/shop Additional information on • Pricing • Report Packages • Custom made services and bespoke projects Call+49 (0)30 609893366 Our Service Offerings Contact Us Preview – read more here: http://www.research2guidance.com/shop/index.php/enterprise-mobile-app-market-status-report

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