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The business valuation process is a challenging task. While the valuation of a brand may seem simple and appealing, they offer proper financial techniques, the truth is the bigger a brand is, the more complex and challenging the task of brand valuation is. A lot of factors should be taken into account and the valuation of trademarks, patents, goodwill, etc. also play a major role in the process.<br><br>Brand Valuation refers to the process that is used to calculate the value of a brand or the amount of money a third party is willing to pay for it or the financial value of the brand.
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